Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

ROI 135

ROI Team Social Media Metrics 135

Twist Image

SEPTEMBER 14, 2012

Are the right people in the room when you talk about building loyalty? The majority of the attendees have titles that are slanted towards the CRM (Customer Relationship Management), data and analytics divisions of a company. Loyalty is not just about the data that one collects. Loyalty, in this day and age, is about a number.

Loyalty 100

Loyalty Data Analytics Brands 100

Twist Image

MAY 22, 2012

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Imagine a world where companies (like that supermarket) are sending out unique offers to each and every one of their customers. Making The Loyalty Leap. Imagine a world. What is this old paradigm?

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. That’s not surprising, nor is it an inherently bad thing.

Communities 410

Communities Marketing Loyalty Social Media 410

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Complaint management is the process of handling customer complaints within an organization. Mishandling complaints could harm your company even more than the complaint itself.

Reputation 105

Reputation System Brands Knowledge Base 105

The Realtime Report

NOVEMBER 2, 2023

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178

Retail CSR Marketing Yahoo 178

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

The Realtime Report

MAY 22, 2023

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Effective omnichannel engagement leads to higher customer retention and loyalty. This strategy makes users feel heard and understood, enhancing satisfaction and loyalty.

Platform 91

Platform Engagement Loyalty API 91

Buzzlogix

AUGUST 7, 2017

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Stay Consistent.

Loyalty 40

Loyalty Brands Class Discount 40

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings. Organic has stick and duplication properties.

Organization 132

Organization Marketing StumbleUpon Digg 132

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization.

Social Media 109

Social Media Loyalty Reputation Data 109

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. I'm guessing for most of you the answer is both.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Social Media Marketing

JANUARY 2, 2023

The objective of any business is consumer loyalty. Organizations utilize various mediums to arrive at purchasers. Digital marketing has turned into a requirement for practically all organizations. Let's list some of the top reasons why we love to recommend hiring digital marketing services company for their business.

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

Social Media 102

Social Media Team Social Media Management Report 102

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Alphabet, Google’s parent company, has more than 150,000 employees. But what does engaging storytelling in marketing look like? Heineken Connects With a Global Audience.

Campaign 304

Campaign Brands Influencer Collaboration 304

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. That’s not surprising, nor is it an inherently bad thing.

Communities 199

Communities Marketing Loyalty Social Media 199

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. It can help you identify potential customers, build your brand awareness, and create customer loyalty. But with so many companies jumping onto the bandwagon, it can be difficult to know what works for your business.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . The answer is not hitting the lottery or getting purchased by Warren Buffett.

B2B 121

B2B Communities Brands Loyalty 121

Socialized

JANUARY 23, 2021

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. customers are asking an organization to call for services or products.

Facebook 130

Facebook How To Issues Loyalty 130

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Socialized

FEBRUARY 2, 2021

Here are few tricks to help the company thrive on Twitter and join the big league. Twitter only permits one account per email address, meaning you would need to use another for your company account if you’re using an existing Twitter account linked with an email address. How to Build an Account on Twitter.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Here’s how.

Sentiment 110

Sentiment How To Analysis Review 110

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. The benefits of influencer marketing for your organization Influencer marketing amplifies your brand’s reach and credibility. This shift underlines a universal truth: trusted figures influence our purchase decisions.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MAY 18, 2021

If you are on top of these efforts, you can proactively see how consumer behavior is shifting and you can start making correlations on how that impacts customer loyalty, recruiting hires, and growing your customer base. Understanding how the value of the brand directly impacts the commercial success of the business. What do my customers like?

Reputation 117

Reputation Brands B2B Loyalty 117

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. A good social media scheduling tool can help you stay organized. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He points to an example of a health food company. The company may want to work with a particular influencer. There are a lot more variables that need to go into that.”

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. ThredUp also assists sellers with cleaning out their closets on consignment and shipping pre-loved products to the company. Marketplace shopping apps. Shopping apps for clothes.

Retail 126

Retail Apparel Discount Fashion 126