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How PR and Social Media Can Work Together

Webbiquity SMM

So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

Types 145
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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on LinkedIn.

SEO 181
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Web Presence Optimization, Reloaded

Webbiquity SMM

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Crunchbase is an important place for any technology-related company to have a profile.

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Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189
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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Social Bookmarking.