Visually SM

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How companies use video content on social media

Visually SM

Here are some data for your consideration: according to a BuzzSumo report , videos are still the best performing kind of media; on Pinterest , users are 2,6 times more prone to purchase after seeing a video post; videos will make LinkedIn users 20 times more inclined to share a post than static content.

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How to align Content Marketing and Social Media for the most effective amplification

Visually SM

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

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How to Plan Your Social Media Strategy for Better Engagement

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Why does every company need a social media strategy? Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile.

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Which social media channels should your brand be present?

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But with so many social media platforms out there, how can your company make such a big decision? Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. Good customer experience is another goal for companies entering social media channels.

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Interactive posts for social media: how to approach and engage your audience

Visually SM

This allows differentiation to companies that work closely with the corporate universe and prioritize unattractive content with the sole purpose of self-promotion or sales. Instagram and Facebook are different from LinkedIn, which, in turn, is also very different from Twitter and YouTube. Segment content for each social media.

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

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Jefferson Allen, The Standard Register Company. Craig Coffey, Lincoln Electric Company. Julie Fleischer, The Kraft Heinz Company. Loren McDonald, Silverpop, an IBM Company. Jason Miller, LinkedIn Marketing Solutions. Buddy Scalera, The Medicines Company. Umang Shah, the Campbell Soup Company.

NewsCred 140
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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Jefferson Allen, The Standard Register Company. Craig Coffey, Lincoln Electric Company. Julie Fleischer, The Kraft Heinz Company. Loren McDonald, Silverpop, an IBM Company. Jason Miller, LinkedIn Marketing Solutions. Buddy Scalera, The Medicines Company. Umang Shah, the Campbell Soup Company.

NewsCred 100