Small Business Mavericks

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Changes Coming To LinkedIn Company Pages

Small Business Mavericks

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. Kudos to LinkedIn! More engagement!

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Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. In order to use Showcase Pages you first need to have a company page.

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LinkedIn Offers New Publishing Opportunity

Small Business Mavericks

If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. The company has announced that it is rolling out a new blogging feature. Your LinkedIn blog will be visible publicly and to anyone who is not already a follower of yours.

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Developing Your LinkedIn Social Selling Strategy

Small Business Mavericks

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales.

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LinkedIn Goes Pretty

Small Business Mavericks

LinkedIn has changed the design on its profile pages , and I have to say it looks rather nice. You can now sort connections by company and a few other criteria. This is the kind of the improvement that could move LinkedIn up in the social networking category. Here’s what I like about it.

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More LinkedIn, Less Facebook

Small Business Mavericks

While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. In 2011, according to this study , companies were excited about LinkedIn and YouTube. LinkedIn is great for business-to-business connections.

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How is B2B Online Marketing Different?

Small Business Mavericks

For social networking, you should join LinkedIn. You should also post in LinkedIn groups that are related to the niche you are marketing. That’s what all the best LinkedIn marketers are saying. If your target market is technology companies, many of them are on Google+. Don’t just join and set up a profile.

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