Jeff Esposito

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Social Media’s Redheaded Stepchild

Jeff Esposito

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). I’m not looking for a job.”.

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Kiddie iPads, Headshot Fails and personal branding

Jeff Esposito

Little Tikes creates iTikes iPad toy range – so looks like toy companies have jumped on the hook ‘em young bandwagon set by the big tobacco companies. 19 Reasons Your LinkedIn Headshot May Be an Epic Fail – check out this list and silently nod if your profile picture on LinkedIn or any other social network falls into these categories.

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Do you need to own your community?

Jeff Esposito

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

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Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. You betcha!

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

2) There is less risk of a PR crisis for the executive and his or her company. Your employees are not you, and who knows the company better than someone that has probably worked at various positions over a period of years? Jasin, follow her on Twitter @IowaHawkeyeMeg or connect with her on LinkedIn.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

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Five for Friday

Jeff Esposito

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data?

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