Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

FEBRUARY 2, 2010

Share this on Linkedin. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Having seen a number of teams at various companies over the last few months it’s clear that social has made some big strides at even the most obscure companies.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Linkedin. For Example …. Tweet This!

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Especially in an economic climate like this!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. Share this on Linkedin. Tweet This! Share this on Facebook.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Linkedin. Tweet This! Share this on Facebook.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Linkedin. For Example …. Tweet This!

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Share this on Linkedin. Think that sounds like the future years from now? Think again – it happened to me last week! Last week the clever folks at G.1440 Now that’s the future of contextual advertising!

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

APRIL 10, 2013

Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Once the results are gathered, share them with various departments throughout the company.

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Linkedin. A recent Cone Inc.’s Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Linkedin. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Tweet This! Share this on Facebook.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? Share this on Linkedin. Can you stick to it? Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Share this on Linkedin. (see photo from left to right, Heather Margolis, Director of Marketing for Kadient, Luka, Anya (both cardboard cutouts) and Jeff Ernst, Vice President of Marketing for Kadient). Not any more …. Tweet This! Share this on Facebook. Share this on del.icio.us.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on del.icio.us.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JUNE 25, 2008

So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? t even know how I would have found names without LinkedIn,? t know anybody in this field,?

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Buzz Marketing for Technology

MARCH 16, 2010

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. Share this on Linkedin. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Tweet This! Share this on Facebook. Share this on Reddit.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JUNE 27, 2008

Fast Company. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Books24x7 (through employer).

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Share this on LinkedIn. We go from targeting Tier 1, Tier 2 and Tier 3 publications to targeting Tier 1, Tier 2 and Tier 3 conversations! Share this on del.icio.us.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Share this on Linkedin. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

JULY 23, 2008

Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Martin De Saulles thoughts on the changing information landscape. Categories. Information Users. Innovation.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. There is a huge opportunity here that some company needs to fill fast. Mark it down people.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 10, 2009

Companies are starting to pop up that can take both structured and unstructured data and begin to give you a picture of their behavior. Share this on Linkedin. But the real challenge will be to make sense of all this seemingly disconnected data. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Data 100

Data StumbleUpon Patterns Digg 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Companies can do a better job at integrating the two functions. I don't know too many companies where the marketing people are on the same quota plan as the sales people. They provide companies with the tools and information necessary to run their business. I think the problem is execution and rests in two places.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. What are they contributing on Twitter, Facebook, and LinkedIn. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Share this on Linkedin. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads. Tweet This! Share this on Facebook. Share this on del.icio.us.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JULY 16, 2008

While many businesses want a sense of independence and creativity, what they chose was a person that fit the company personality (conformity). Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control." What we can learn from Linkedin.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 30, 2008

What does a company get out of its employees spending half their day using an email program? " TJ Kirchner acknowledges the problem, but cautions that companies shouldnt "use this to implement really stupid rules and codes of conduct that will only reduce company moral[e]." Im Deva Hazarika, CEO of ClearContext.

Research 100

Research Groups Groups News 100