Company and LinkedIn - Social Media Informer

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn Engagement Statistics Microsoft

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Share this on LinkedIn.

Company

Company Social Media Posterous StumbleUpon

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn Engagement Statistics Microsoft

On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem. Social media maturity of the company. Share this on LinkedIn. What did I miss?

Posterous

Posterous Consultant StumbleUpon Flickr

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Facebook is still the most popular social network, and engagement there has increased.

Data

Data Flickr Statistics Survey

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Share this on LinkedIn. Frankly, well put.

Social Media

Social Media Paid Search comScore Posterous

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Facebook is still the most popular social network, and engagement there has increased.

Data

Data Flickr Statistics Survey

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research

Research Social Media Marketing Retail

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

JUNE 11, 2010

So my question is to you: If you work in social media or even work for a company that is leveraging social channels for various purposes, how often do you come across ethical concerns? Share this on LinkedIn. I could share my responses to these issues, but I’d rather hear from you. What types of issues are your seeing?

Questions

Questions Social Media Privacy Posterous

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Making the Leap: Why Companies Struggle with Social Media (9). Tweet This!

Tools

Tools Posterous SEO StumbleUpon

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Share this on LinkedIn. Co-opetition in the World of Social Media Marketing (10). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Facebook

Facebook SMS Instant Messaging Posterous

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

JULY 28, 2010

Companies can ultimately activate that engagement by providing value first and asking for help in return. Share this on LinkedIn. News Flash: Big Brands Can Be Social Too (6). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed. Post this to Posterous.

Badge

Badge Twitter Proposal Brands

Social Media Chat Tuesday, July 21st

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

Social Media

Social Media Disqus Web 2.0 Badge

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Greg outlines the contrast between mass and interruption-based marketing with several examples of companies that have engaged in deep relationships with a select few. I wouldn’t mind some internal strife along the way – an advocate who said something negative in a Youtube post and how the company responded or failed. Some Criticisms.

Marketing

Marketing Tweetdeck Review Posterous

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

Badge

Badge Disqus Web 2.0 Retail

Social Media Informer

Adam Cohen

Engaging the Right Audience on LinkedIn

Making the Leap: Why Companies Struggle with Social Media

Trending Sources

Engaging the Right Audience on LinkedIn

On Beyond Snake Oil

Update Your Segmentation Model With Social Data Before It’s Too Late

Social Media Does Not Exist

Update Your Segmentation Model With Social Data Before It’s Too Late

10 Reasons Market Research is Critical to Social Media

How Often Do Ethical Questions Impact Your Social Media Efforts?

The Digital Five Tool Player

On Facebook and the Death of Etiquette

Twitter Badges For Brands Who Want to Avoid Narcissism

Social Media Chat Tuesday, July 21st

Micromarketing: Relationship Marketing Through Advocacy

I Will Not Write About Old Spice

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