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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Consider a Lijit Wijit or other aggregator widget.

Social Media Press Release Marketing Widget

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media Strategy StumbleUpon Digg

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Trending Sources

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign Social Media Radian6 Disqus

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media B2B Strategy Consultant

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. How can I get changes made to my company’s Wikipedia page?

Communities Marketing MySpace Yahoo

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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

OCTOBER 20, 2009

Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!

ROI

ROI Social Media Metrics Loyalty

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media Strategy Social CRM Company

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media Strategy Apple iPhone

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! – Thanks Mike!

Social Media Strategy Consultant Blogger

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It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. We’d really appreciate it, and look forward to collaborating with you this summer. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Here are a few options for titles.

Upcoming Project News Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Eat 10 sandwiches, get the 11th free.

Social Media Strategy Influencer Social CRM

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them.

Digg

Digg Social Media Upcoming Ustream

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. I mirror your sentiments. What do you think? This also means that a PR firms staff needs to know the basics.

Questions Social Media Consultant Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. It’s about having a strategy for making your company or organization more like a person and less like a machine. Be where your customers are.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media Radian6 Strategy SM2

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing SEO Journal Engineering

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media Marketing Consultant Communities

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products Consultant Price Social Media

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Social Media Facebook Marketing Consultant

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Facebook Consultant Social Media Sites

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Don’t get me wrong.

Social Media Strategy Foursquare Social CRM

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Look what Fast Company did. Reply Kwame July 9, 2010 at 5:32 pm Yea, I read something about Fast Company’s influence project on ConversationAgent.com. Sentiment is really hard to analyze.

Social Media Klout Influencer Feed

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply. Guess who’s bottom of my vendor list?

Handbook Social Media Web 2.0 StumbleUpon

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen).

Cymfony

Cymfony Badge Skills Comments

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Comment by web design company on June 16, 2008 @ 9:49 am. Lijit Search. Listen to thought leaders in other areas, and see how their ideas apply to you. Don’t forget podcasts. Home base is your blog/website.

Social Media Brands Technorati RSS

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Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Interns at multiple companies all summer long. Studies hard every day. Thanks for the giveaway!

Blogger

Blogger Yahoo Buy Twitter

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. I went to a session yesterday and then 2 today, “workshops&# none the less, that were simply companies touting their wares.

Social Media Strategy Conference Eventful

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media Strategy Mobile Consultant