Waxing UnLyrical

MARCH 9, 2011

They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget. All because they realized that it’s not a product that they’re selling – it’s a brand. A brand that has a sense of humor, runs, jumps & jives.

Ensembli 193

Ensembli Jive Insurance Journal 193

Direct Marketing Observations

JANUARY 18, 2011

It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. That’s kind of jive isn’t it? The thinking is well illustrated by David Armano with his depiction of influencer ripples. What if the content sucks? Yet it’s effective. But it works.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Webbiquity SMM

MAY 22, 2012

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 101

Jive Yammer Social Networking Training 101

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Key Tools for social network productivity. 1 hour ago.

Jive 100

Jive Communities Collaboration Policies 100

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Marketing

APRIL 13, 2011

Those that did a good job socializing their external communications, like Dell and Comcast, saw productivity gains, since conversations that occur on social media are automatically recorded, discoverable through search and shareable. But what if you want to use a social network to collaborate internally?

B2B 148

B2B Social Media Jive Committee 148

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. It ensures that every job function in every business unit and within every geography is consistent when performing certain tasks.

Jive 146

Jive Lithium Social CRM Yammer 146

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. BuzzLogic Insights. Buzzmetrics. Visible Technologies.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. A lot of big companies I try to engage with don’t want to talk back. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategery

AUGUST 26, 2010

Wouldn’t they do their job more effectively if they were actually a user of the product they’re developing? Doesn’t the product have more credibility if the people behind it are believers in the product’s features? Shouldn’t they be the ones drinking the Kool-Aid? Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

ProBlogger

APRIL 18, 2011

Product review posts are in many ways the core of what blogging is about—the ability for all of us regular folks to express an opinion about a product, be it good or bad. The goal of most folks when they write a review post is to share their opinion with the world about the product. Know the product like nobody else.

Review 43

Review Products How To Jive 43

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which emerging platforms are essential (or even worth investigating)? Between large and small businesses? e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80

Techipedia: Tamar Weinberg

MARCH 24, 2010

The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about! I am very accessible.

Influencer 278

Influencer How To Press Release Blogger 278

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. They’re creating dedicated information networks and as a result, consumers have evolved into a connected and more discerning audience with an ‘audience of audiences’ “ Fast Company.

Social Media 89

Social Media Jive Strategy Social Graph 89

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

Social Media 126

Social Media Strategy Conference Eventful 126