Social Media Marketing

APRIL 13, 2011

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. But those parts of the organization which were not customer facing, or which did not interact with outside entities, were pretty much sheltered from realizing similar gains.

B2B 148

B2B Social Media Jive Committee 148

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. If an organic story pitch is not of interest to you, that’s fine. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

Blogger 177

Blogger Press Release Advertising Review 177

ProBlogger

APRIL 18, 2011

A product review that is written by someone who understands the product inside-out will organically attract more attention than one written by someone who’s just stumbling around. In my case, I have a pretty clear policy that anything I test goes back to the company. Do communicate with the company. Why would I do this?

Review 43

Review Products How To Jive 43

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. They’re creating dedicated information networks and as a result, consumers have evolved into a connected and more discerning audience with an ‘audience of audiences’ “ Fast Company.

Social Media 89

Social Media Jive Strategy Social Graph 89

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? Be a purple cow.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 21, 2010

Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126