Direct Marketing Observations

JANUARY 18, 2011

It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. That’s kind of jive isn’t it? The thinking is well illustrated by David Armano with his depiction of influencer ripples. What if the content sucks? Yet it’s effective. But it works.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Waxing UnLyrical

MARCH 9, 2011

A brand that has a sense of humor, runs, jumps & jives. A brand that represents companies full of humans – not products. They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget.

Ensembli 193

Ensembli Jive Insurance Journal 193

Convince & Convert

AUGUST 6, 2013

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. Or better yet, a media company.

Jive 134

Jive Aggregator Collaboration Company 134

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. © Jive Software. Were Here to Help. Barry Tallis.

Jive 100

Jive Communities Collaboration Policies 100

Janet Fouts

FEBRUARY 11, 2013

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I work with many mid-size companies who don’t have the luxury of hiring a person for every position. Some are analytical thinkers and know how to extract ROI from a stone.

Communities 141

Communities Content Jive Meme 141

Webbiquity SMM

MAY 22, 2012

According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Jive 101

Jive Yammer Social Networking Training 101

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. It ensures that every job function in every business unit and within every geography is consistent when performing certain tasks.

Jive 146

Jive Lithium Social CRM Yammer 146

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Social Media Marketing

APRIL 13, 2011

Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. Others are leveraging platforms like Jive to create their own, password protected social networks, as SAP has so famously done already.

B2B 148

B2B Social Media Jive Committee 148

Sprout Social

OCTOBER 24, 2022

Even if they’re a team of one, social media managers have to communicate with the rest of the company and, more importantly, your customers, so communication skills are super important. At Sprout, we want to help companies hire the best social media managers in the business and provide them with the right tools to be successful.

Social Media Management 86

Social Media Management Questions Social Media Skills 86

Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

Communities 42

Communities Jive Lithium Repository 42

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Jason Yormark

APRIL 27, 2015

You’ve got to embrace the fact that whoever you end up with will possess mannerisms, traits, or habits that don’t jive with you, and that’s ok. Never get tired of being in each other’s company? I don’t care who you are with, they do some things that drive you nuts. And that’s never going to change.

Jive 100

Jive Sports List Meeting 100

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

ProBlogger

APRIL 18, 2011

In my case, I have a pretty clear policy that anything I test goes back to the company. I always include a little snippet that simply says “If I’ve written something that doesn’t quite jive, just let me know and I’ll research it and get it fixed”. Do communicate with the company. Why would I do this? A whole bunch of reasons!

Review 43

Review Products How To Jive 43

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. They’re creating dedicated information networks and as a result, consumers have evolved into a connected and more discerning audience with an ‘audience of audiences’ “ Fast Company.

Social Media 89

Social Media Jive Strategy Social Graph 89

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? Be a purple cow.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. I went to a session yesterday and then 2 today, “workshops&# none the less, that were simply companies touting their wares.

Social Media 126

Social Media Strategy Conference Eventful 126