Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 IBM Beehive social enterprise system (now Oracle I think?)

Badge 108

Badge Sharepoint Social Media Foursquare 108

Diva Marketing Blog

SEPTEMBER 20, 2009

One of my first jobs out of college was as a customer service rep for a major health insurance company. Sometimes I felt it was "me and the customer" against the company. Does having access to a daily stream of consumer feedback from high praise to disappointments in product and service influence how media releases or ads are written?

Social Media 78

Social Media Insurance Social Enterprise Conference 78

Diva Marketing Blog

MAY 14, 2010

This social media book is divided into 10 sections: 1. Influence. Pitching Social Media. Once upon a time there was a CEO who worked diligently for many years building a successful company. She discovered customers were not in company service queues waiting for answers to their questions. Conversational Branding.

Conversation 64

Conversation Case Study Social Enterprise Course 64

Diva Marketing Blog

DECEMBER 7, 2009

This social media book is divided into 10 sections: 1. Influence 3. Pitching Social Media 8. and a preview of my page in Age of Conversation 3 - Chapter Corporate Conversations: Building The Social Enterprise Once upon a time there was a CEO who worked diligently for many years building a successful company.

Conversation 60

Conversation Virtual World Social Enterprise Publishing 60

Diva Marketing Blog

OCTOBER 14, 2009

social media is an in the moment way to conduct marketing. the idea of responding to an external influence at the time the incident occurs is foreign to traditional marketing. Integration of ideas into your company and into the brand. It's all a part of developing the new social enterprise. Then I thought.

Social Media 61

Social Media Marketing Social Enterprise Forums 61

Buffer Social

OCTOBER 18, 2022

Sheena Russell of Made with Local , a snack foods company, understands this. ” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. But she maintains that she was and is proud of her decision.

Small Business 74

Small Business Metrics Consultant Reputation 74