Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 122

B2B SEO Travel Hubspot 122

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility.

Strategy 145

Strategy Social Media Marketing Consultant 145

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. To be able to filter and analyse these astounding amounts of Big Data from BDAs in real time, will mean an extraordinary value to all companies involved in social media activities.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 101

B2B How To Technorati Case Study 101

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Buffer Social

DECEMBER 17, 2018

Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Moving on to arguably one of the biggest influencers and social media experts of our generation, Gary Vaynerchuk. Social media truly is engrained in all aspects of our lives. Gary Vaynerchuk. James Cohane.

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Diva Marketing Blog

OCTOBER 21, 2010

So like any good social media diva I dropped a question on a couple of social networks: More companies are using social media to support their customer service strategies. While this may not be statistically valid research, the responses from these early adopters provide valid learnings. What are your expectations of "social service?".

Industry 89

Industry Social Media Loyalty Resources 89

SalesChoice

JANUARY 12, 2017

Today, customers are more comfortable getting information online and doing their own research which allows them to make decision more rapidly. Companies servicing larger named or managed tier one accounts are rapidly striving to generate sales growth and find pathways to increase customer satisfaction.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

FEBRUARY 22, 2021

And half of B2B decision makers use networks like LinkedIn to research information and consume information. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Being helpful also helps reinforce purchasing confidence, too. Asana Rules!?

B2B 135

B2B Social Media Hashtag Press Release 135

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees.

B2B 190

B2B Social Media Alltop Marketing 190

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Identifying influencers and content curation possibilities. How social influence shapes behavior.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

JANUARY 29, 2016

Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. All three of the top answers are influenced by content created, published, and shared by content marketers to varying degrees. Research Equals Awareness. The research phase is where awareness happens.

Content 60

Content Research Education Study 60

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Optimize your LinkedIn company page. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Here are five key takeaways from the research below. Influencer marketing? Pursuing the industry influencers with the largest follower counts may not be the best strategy. Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 127

Strategy Content How To Survey 127

Webbiquity SMM

JUNE 10, 2014

Start with research: is your goal achievable? Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” What’s the best way to accomplish it? Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

OCTOBER 7, 2021

While they’re certainly not new subject areas, companies and organizations are paying closer attention to their DEI efforts both internally and externally. From the definition alone, it’s clear that writing and speaking inclusively is something that your company should value. What companies need to do to avoid implicit bias.

Brands 123

Brands Guidelines Class Company 123

Webbiquity SMM

MARCH 29, 2016

If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content.

B2B 100

B2B Social Media Strategy Marketing 100

Sprout Social

APRIL 10, 2019

Industry analysis involves researching your target audience, competitors and customers to uncover relevant product and content insights. Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. That is, if you’re listening for it.

Analysis 98

Analysis Industry Social Media How To 98

Oktopost

SEPTEMBER 6, 2022

You can use social data to develop your buyer personas along with other forms of market research. How long have they been working at the company? Method of information collection: What websites/resources do they use for research? Attributes you might use to create your buyer persona include: Career: What is their job title/role?

B2B 62

B2B Strategy Proposal Template 62

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. Welcome to the show.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) should focus more on building bricks for the purpose of conveying their value to prospects and influencers. Content Life Span.

Content 151

Content Marketing Insurance Metrics 151

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 19, 2017

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 150

Strategy BuzzStream Content Brands 150

Pam Moore

FEBRUARY 1, 2016

Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 188

B2B Research Newsletter Conference 188