Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 And while influencers and their attached marketing efforts only grow – now worth about $6.5

Influencer 113

Influencer Curation Feed Feedly 113

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. The study comprised two distinct phases.

Social Media 94

Social Media Survey Study Collaboration 94

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. How has AI impacted the market?

Marketing 131

Marketing How To Sample Samples 131

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. But, as you’ll see in a moment, that doesn’t mean companies couldn’t make extraordinary sums of money at these price points, given the number of users they’ve accumulated.). Survey respondents ranged in age from 18 to 71 years old; 55% were female and 45% male.

Research 79

Research Reddit Project Survey 79

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity. What are the applications of AI automation?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Marketers, wouldn’t it be great to have a research assistant in your back pocket?

Software 81

Software Research Marketing Price 81

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

The Realtime Report

FEBRUARY 3, 2021

These alternate scenarios can be used to make big and small decisions that affect the company, which is why it’s so important to always have those valuable and informative statistics on-hand and ready to be used. Statistics Are Used in Census Surveys that Shed Light. Research and Development is Highly Dependent on Statistics.

Statistics 91

Statistics Survey Upcoming Trends 91

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent. At F8 , Facebook outlined the future of shopping via Instagram.

Trends 128

Trends Social Media Groups Groups 128

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. More and more people are turning to social media to research products and services. Is brand advocacy right for you?

Brands 128

Brands ROI Authentication UGC 128

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 103

Examples Template Templates How To 103

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 91

Products Team Focus Group Collaboration 91

The Realtime Report

SEPTEMBER 3, 2020

Over the last year there were approximately 665,495 company incorporations set up as per Gov.uk. The Survey. Our survey can reveal that 18.3% of those surveyed haven’t sabotaged a competitor, whilst just a tiny 0.3% Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business.

Study 184

Study Reputation Survey SEO 184

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

Influencer 108

Influencer Groups Groups Social Media 108

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” To that end, marketers use consumer behavior analysis to identify social, psychological, and economic factors that influence customer decisions.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. These virtual agents, however, need to be trained, adapted to your tech stack and monitored.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Are there several social media management companies in your city? Use your best judgment when presenting your rates – but do the research first. Will you be in charge of responding to customer complaints and following up with them, or will you simply direct them to an employee at the company?

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. According to a recent survey , 55.5% In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. Social commerce trends.

Trends 144

Trends Conversation Instagram Influencer 144

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%. Industry and Brand Influencers. How do you determine what makes a good influencer?

Brands 193

Brands Sentiment Influencer Survey 193