Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). We all flew Virgin Atlantic.

Social Media 95

Social Media Airlines Retail Social Graph 95

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, it helps identify key influencers in your industry.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. Jay: Stands to reason. You probably read in the book that I switched.

Klout 121

Klout Social Capital Influencer Social Graph 121

Keyhole.co

NOVEMBER 19, 2020

The platform was built to assist social media marketers with social listening, customer engagement, content marketing and audience management. Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand.

Tools 98

Tools Social Media Sentiment Price 98

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Keyword Research. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Set goals based on your research findings. Influencers. Working with influencers is a big part of Digital PR. Identifying audiences. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Keyword Research. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Set goals based on your research findings. Influencers. Working with influencers is a big part of Digital PR. Identifying audiences. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Keyword Research. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Set goals based on your research findings. Influencers. Working with influencers is a big part of Digital PR. Identifying audiences. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. A social audit.)

Mobile 111

Mobile Reputation Social Graph Skills 111

Proactive Report

MARCH 30, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Visual Content.

Netvibes 79

Netvibes Reputation Social Graph Skills 79

Proactive Report

APRIL 20, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Visual Content.

Netvibes 58

Netvibes Reputation Social Graph Skills 58

Proactive Report

APRIL 20, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Visual Content.

Netvibes 40

Netvibes Reputation Social Graph Skills 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. (I’ve

Foursquare 150

Foursquare Analysis Consultant Mobile 150