Remove influence
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market.

Vocus 184
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Social Media Affecting BtoB Buying Behavior

Proactive Report

Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. The New Influences in the Buying Process. BtoB buyers are actively using social media in many steps along the path of the purchase-making decision. Push vs Pull.

Buy 105
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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Now, you KNOW I am not suggesting that brands stay out of the social sphere, that is just not my style or honestly, my business. So, here are a couple of steps to identifying your social media currency. What do you have to offer?

Lurker 203
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Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Search Engines / SEO / Analytics.

Mashup 128
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? A free tool for finding the relative influence of any Twitter user. Wildfire Social Media Monitor.

Tools 206