influence 
Waxing UnLyrical
DECEMBER 21, 2018
Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. You need to find your audiences and influencers and on which platforms they publish. There are many your team can use to streamline this research.
Waxing UnLyrical
MARCH 31, 2019
Tech companies are developing AI programs specifically to perform these tasks. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Can AI Improve PR?
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Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research.
Waxing UnLyrical
AUGUST 10, 2016
Did you know 44% of customers research a product online before they purchase in-store? For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. And those details matter.
Waxing UnLyrical
MARCH 28, 2017
A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. Ongoing program research plus ad hoc campaign research. And Suzanne, the research unit head we had when I worked at Hewitt. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017.
Waxing UnLyrical
MARCH 16, 2016
While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Sign up for webinars.
Waxing UnLyrical
AUGUST 26, 2011
She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). Donna’s done some pretty amazing things: not only does she have a Ph.D. in Communication (how many of us have that?!), she’s.
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