influence 
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Evaluating the actual influence of Instagram profiles is notoriously difficult.
Sherrilynne Starkie
FEBRUARY 18, 2020
It means reporters and other news professionals are now restored to the position of influencer. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog. What is Earned Media?
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Sherrilynne Starkie
DECEMBER 20, 2020
It includes other influencers such as members of the public who have large or loyal social media followings. Today Owned Media includes digital content, and the central hub is usually the company website. Adding other influencers will broaden this. Company employees as ambassadors, for example.
Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Converting the profile was an easy fix and the company saw immediate gains.
Sherrilynne Starkie
DECEMBER 20, 2020
It includes other influencers such as members of the public who have large or loyal social media followings. Today Owned Media includes digital content, and the central hub is usually the company website. This also includes native ads and influencers marketing. Adding other influencers will broaden this.
Sherrilynne Starkie
OCTOBER 28, 2012
Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company.
Sherrilynne Starkie
FEBRUARY 13, 2012
Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.
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