Remove influence

Jeff Esposito

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The Importance of Company Personas in Social Media

Jeff Esposito

Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Do they like sports?

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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Why targeting matters… a @Klout fail

Jeff Esposito

When I checked my cart and began to create an account, I had a nice little error message pop up that the company could not ship to me because I live in Massachusetts. On the other the folks at Klout could have done some research on the topic to offer a full end-to-end experience. Total buzzkill.

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Taking social business from buzz word to business function

Jeff Esposito

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights. 86% noted that it will be important in three years from now.

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Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. Seven truths about online influence – the word influence is dropped a lot in the social media space. Any big weekend shindigs planned?

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Don't burn bridges

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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