influence 
Janet Fouts
DECEMBER 30, 2014
Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.
Janet Fouts
APRIL 29, 2013
Emulate the people working in the areas you want to be in, both so you fit into the culture and so it is easier to get to know the influencers there and learn from them . Some for news and research, others for team communication, professional development and keeping an eye on the competition. Then use those lists to stay up to date.
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Janet Fouts
JANUARY 19, 2012
Research and outreach. Where are the influencers and groundbreaking technologists? Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Who’s interested in your industry?
Janet Fouts
MAY 30, 2012
Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. Search Marketers must know the details to properly advise clients. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook.
Janet Fouts
JUNE 5, 2014
Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts. Helping companies Think Like a Rock Star & with a Southern accent.
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