Direct Marketing Observations

JANUARY 26, 2011

The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Ironically we have said on many different occasions that consumers look to each other for product and company recommendations-they trust each other for their unfettered honesty.

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

JUNE 21, 2010

A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Steve King , moderating for this event, is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. If we open our research and insights departments to the social web, how can they can they use these tools that have never been considered before?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Not much different than what adults and companies do, but what one has to question though, is the impact. The paper is titled, The Drama! The ripple effect. It resonates.

Back channel 228

Back channel Social Media Class Education 228