Remove influence

Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

However, recent research has shown that this approach can be less effective than prebunking, which involves inoculating against false information by sharing and refuting it before it is disseminated by the spreader. Debunking misinformation does not always nullify its effects (known as the continued influence effect).

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

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25 Suggestions For How To Use Twitter

Dave Fleet

Research destinations – Travelling somewhere? Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. Research competitors – Follow your competitors. Take advantage of the opportunity to take online connections offline.

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Consider: Relative influence. So, win the search battle.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Trust in Canadian Businesses. In Canada, trust in NGOs exceeds trust in business.

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The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

That means that they will often have a shorter route to the top and, linked to the above point, may have greater influence with clients. As Forrester Research analyst Sean Corcoran outlined in December 2009 , the different forms of media each have their own pros and cons. Companies run a risk of a downward spiral with no end winner.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. How can you demonstrate your influence? You’re no longer just a blogger/journalist from whom a company is seeking earned coverage.

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