Trending Sources

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit now to order and receive exclusive bonuses not available anywhere else, or ever again ). This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Every time.

Seven Effective DIY Market Research Tactics

Spin Sucks

By Francois Bondiguel Market research  can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important. Market research at its finest! It can even take years to conduct. No money?

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Across these sites, social media (blogs—the company’s own and others—plus social networks) accounted on average for 7% of all leads. There’s no question that B2B marketers have embraced social media.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

New Research: Americans Hate Social Media Promotions

Convince & Convert

Your Company Needs to Be Human Because You’re Competing with Humans. Social media is the first time in history that companies communicate alongside real people, and with no inherent advantage. mixture of people you know, people you love, people you want to know, and companies. Your Mom does not buy full-page magazine ads adjacent to car companies. Friend. Friend.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention  found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. SEO Research and Stats.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Our research points to a real “digital advantage” to those that do.” The report measures companies along two dimensions:  1.

What is Market Research?


Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Research is good.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Companies that Use Social Media for Clinical Trial Recruitment. Drive more pre-qualified patient referrals. Extended study periods. Google Analytics.

Why Doesn’t Your Company Have a Social Media Voice Document?


Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.

How to Use Facebook Questions as Research Tool


However, the new tool can also be very effective, when wanting to do some research among your fans. This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. Following and researching your competitors on social media presents unique opportunities. Doing your research pays off. 3. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Get Blogging.

B2B 34

Open Research: A Framework for Social Analytics

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza!

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 55

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Well actually, we can.

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. . If your company sucks, Twitter is the least of your worries.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Here’s the graph that kick started the countless days of research I did for this blog post. Social Media

The Best Research Tools for Finding Kick-Ass Content


Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. At a glance, Answer the Public is just another keyword research tool designed to give marketers consumer insight. This is a guest contribution from Jonathon Ohayon of

Remembering the Dangers of Social Media Research

Convince & Convert

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general. Social Media Research cmo council exacttarget lithium social media researchThis one is true.

New Research: 64% of Companies Have A Mobile Website | PWB.

PWB Marketing Blog

How to Use Research to Create Content That Works

Convince & Convert

webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience. “You can’t just do research for research’s sake. You

Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

“ Social media is very visible to everyone within the company,” Marji points out. Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. “Every step I took, I’d have somebody telling me.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Your company has the best and brightest in the industry right? Research and Development.

New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. Click to read more » Social Media Research awareness networks Danny Brown Social Media Marketing social media research social media ROI the state of social media

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. That stuff is important to the business, no doubt.  What did I miss?

Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. love poring over the research as it gives us a glimpse into how people are feeling. After nine years of conducting this global research it has become a powerful tool and a way to define how companies can best address workplace and career issues.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Our customers are typically professional marketers representing a range of company sizes across most major industries. The graph below shows the sharing mix across all companies in our sample. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. The real question, though, is what should companies be doing?

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. The telly goes on and perhaps there is an adult beverage or two nearby.

7Search, Others, Accused of Traffic Stealing in Domain Parking Research Paper

Bill Hartzer

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. 7Search isn’t the only company named in this paper. Methodology. The idea. And it’s not regulated.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. An excellent free tool for conducting this research is Google Discussion Search (run a search on Google, click “More” in the left sidebar then click “Discussions”).

How to Build a Company Culture That Works


In this fun, collaborative, and insightful two-hour workshop, we will analyze your organization through a social media readiness assessment, digging into several principles drawn from our research and our book  Humanize. The post How to Build a Company Culture That Works appeared first on SocialFish. Interested in any of these workshops? Contact us today. Strategic Clarity Workshop.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). 2. Forbes ). 8.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. 

Tips for Branding a Company Pinterest Page

The Social Media Incubator

Use your company logo or, if you’re a small business, you could use a picture of the owners or employees of the business. You should have the description filled out with your company mission or tagline. Pinterest may not be for every business, but it might be worth the research to see what your business could possibly do with a Pinterest page. Use your boards.