| |  Company + Influence + Research |
| Page 1 of 8 | Previous | Next | BRASS TACK THINKING JULY 6, 2010  How Fast Company Confused Ego with Influence Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Fast Company Confused Ego with Influence July 6, 2010 | by Amber Naslund View Comments I’m a Fast Company fan. To me, influence isn’t about popularity. Seriously, Fast Company? Is that influence? | WEBBIQUITY SMM JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. | | | | | |
| TECHIPEDIA: TAMAR WEINBERG MARCH 24, 2010  How to Get an Influencer's Attention Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. Thanks for the research, Tamar. | GEOFF LIVINGSTON AUGUST 20, 2012  Social Scoring and Peer Influence Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. Image by Eyesplash. | THE REALTIME REPORT OCTOBER 26, 2012  The 5 Elements Of Successful Influencer Marketing Programs “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Showcase their influence. | INBLURBS JANUARY 25, 2012  B2B Decision Makers are Increasingly Researching in Social Media But research is still the main factor when it comes to web use. Before social media people went mainly to search engines to research and to find products and services. This evolution of information technology also arrived to the B2B companies. And there are not only consumers who research there. Research for industry related B2B groups and people. | | | | | | | |
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GAURAVONOMICS | SATURDAY, OCTOBER 9, 2010  The Ultimate List of Social Media Surveys, Research Reports and.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « MS&LGroup’s Webster Lewin on Real-Time Engagement and Mobile Marketing Hindu Story on Facebook Groups, Data Portability and Privacy » The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? For more, read my bio. Lets talk. MORE >> -
ADAM COHEN | MONDAY, JULY 12, 2010  10 Reasons Market Research is Critical to Social Media
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports. MORE >> -
JUGNOO | TUESDAY, AUGUST 14, 2012  Looking Beyond the Numbers of Social Media Influence
Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. Some of the questions included whether it was just a case of semantics or if an Instigator was the true “ influencer”, which is a fair point. just wanted to expand on that a bit more, especially on why the influencer marketing model (as it currently stands) may be even more worthless (at least as far as real results go). Social Media metrics social influenceThe Reach Effect. Eh – maybe not. The Return on Perks. MORE >> -
UNSPOKEN | MONDAY, APRIL 16, 2012 The Most Remarkable People on Social Media Today
I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. MORE >> -
PAMORAMA | SUNDAY, MARCH 14, 2010  How Fortune 100 Companies are Leveraging Social Media [Infographic]
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. How Fortune 100 Companies are Leveraging Social Media [Infographic], Mar [.] MORE >> -
- Why Digital Influencers Can Explode Your Company’s Bottom Line WRITTENT BLOG | MONDAY, APRIL 29, 2013
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
- Influential Mentions Aren’t the Same as Word Of Mouth Returns DANNY BROWN | FRIDAY, JUNE 29, 2012
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- B2B and B2C Influencer Maps are different WEB METRICS GURU | WEDNESDAY, APRIL 27, 2011
- Scoring social media influence – what’s the story? FRESHNETWORKS | TUESDAY, AUGUST 21, 2012
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY SMM | MONDAY, NOVEMBER 28, 2011
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- How (and Why) to Map Your Company’s Digital Landscape WEBBIQUITY SMM | FRIDAY, MARCH 30, 2012
- Does Social Media = Market Research? SOSHABLE | THURSDAY, DECEMBER 15, 2011
- Return on Influence: Harnessing The Power of Social Influencers with Mark Schaefer SOCIALNOMICS | THURSDAY, MAY 31, 2012
- Jeremiah Owyang VS Forrester Research or the reality of digital. EXTANZ | FRIDAY, AUGUST 21, 2009
- Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales MOBILEGROOVE | WEDNESDAY, JUNE 8, 2011
- Open Research: A Framework for Social Analytics WWW.WEB-STRATEGIST.COM | SUNDAY, AUGUST 14, 2011
- Social Media Influence on Brand Perceptions and Purchase Rising Fast PROACTIVE REPORT | TUESDAY, JUNE 14, 2011
- Active Twitter Users Are Your Most Influential Consumers PROACTIVE REPORT | SATURDAY, AUGUST 7, 2010
- Why Influence Mining is the Next Gold Rush | social crm | Social. CONVINCE & CONVERT | TUESDAY, AUGUST 10, 2010
- HOW TO: Activate Your Brand's Super Influencers MASHABLE.COM | FRIDAY, NOVEMBER 12, 2010
- Interview with Social Media Influencer: Gianfranco Cuzziol SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011
- Is Twitter Massively Overrated? CONVINCE & CONVERT | MONDAY, APRIL 18, 2011
- 9 Surprising New Facts About Social Media in America CONVINCE & CONVERT | FRIDAY, MAY 27, 2011
- Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010
- The Connected Consumer: Who Are We Talking About? CONVERSIONATION | MONDAY, JANUARY 28, 2013
- Could Mobile Ad Spend Overtake Budget Allocated For TV? MOBILEGROOVE | FRIDAY, JULY 22, 2011
- Ways To Ensure That Everyone In Your Company Is Bought In MY CREATIVE TEAM THINKING | THURSDAY, MARCH 22, 2012
- VIP Influencer Communities-Are You Drinking the Kool-Aid? THE BLAKERY | FRIDAY, OCTOBER 22, 2010
- Influence: Facts, Opportunities and Threats of Influencer Marketing SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Twitter and Facebook Influencing Purchase Decisions PROACTIVE REPORT | TUESDAY, MARCH 16, 2010
- Why You’re Pissing Off Half Your Facebook Fans CONVINCE & CONVERT | TUESDAY, FEBRUARY 22, 2011
- Why Your CEO Should Be Active On Social Media [Study] MINDJUMPERS | WEDNESDAY, MARCH 28, 2012
- Machine Gunners and Gardeners GEOFF LIVINGSTON | SUNDAY, MAY 1, 2011
- Direct Marketing Doesn’t Have to Suck PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
- How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic] MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
- Under the Influence?? The 25 Most Influential Wine Bloggers going. EXTANZ | WEDNESDAY, JUNE 23, 2010
- Making the Leap: Why Companies Struggle with Social Media ADAM COHEN | TUESDAY, AUGUST 24, 2010
- Coping with the Klout Reality GEOFF LIVINGSTON | TUESDAY, OCTOBER 9, 2012
- Klout and the Reality of Return on Influence CONVINCE & CONVERT | TUESDAY, MARCH 6, 2012
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- Interview with Social Media Influencer: Robin Fray Carey SOCIAL MEDIA CITIZENS | TUESDAY, MAY 24, 2011
- Top 15 Influencers to Follow in Web & Social Analytics SOCIALNOMICS | TUESDAY, APRIL 10, 2012
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- Social Media’s Influence on Investing SOSHABLE | MONDAY, JULY 16, 2012
- Book Review Wednesday: Wikibrands: Reinventing your company in. AKAMAI MARKETING | WEDNESDAY, MARCH 23, 2011
- 16 Questions to Ask Before Hiring a Social Media Company HARP SOCIAL | TUESDAY, AUGUST 3, 2010
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- Social PR presentation to Mexico City and A List WEB METRICS GURU | SUNDAY, MAY 27, 2012
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- Finding the Influencers That Matter Most – Tips and Advice from Pierre-Loïc Assayag of Traackr SOCIALNOMICS | TUESDAY, JUNE 12, 2012
- PayPal Research Shows Strength of Community Trumps Popularity GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 2, 2011
- Social Pros 6 – Instagram Lessons from a Giant B2B Company CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
- Formula for Social Media Success PROACTIVE REPORT | SUNDAY, OCTOBER 30, 2011
- 6 Parts of Your Company That Should be Listening to Social Conversations CONVINCE & CONVERT | THURSDAY, JANUARY 13, 2011
- How Socially Responsible Communications Maintain Your Community Cool WAXING UNLYRICAL | TUESDAY, MARCH 19, 2013
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010
- Why Are VC’s Chasing Social? THE RELATIONSHIP ECONOMY | MONDAY, JUNE 27, 2011
- 6 Social Media Stats to Improve Your Brand Presence MINDJUMPERS | THURSDAY, AUGUST 30, 2012
- Social Media Marketing Has a Major Influence on Moms’ Buying PAMORAMA | SUNDAY, OCTOBER 28, 2012
- The Best Companies Create Three Things THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 10, 2011
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Why Critics of Klout Are Missing the Big Picture CONVINCE & CONVERT | SUNDAY, SEPTEMBER 11, 2011
- Sensible Talk About Social Media Measurement PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
- Tribes Rule the Hyper-Social Organization PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
- What Do B2B Companies Have against Using Social Media? SOCIALNOMICS | WEDNESDAY, DECEMBER 7, 2011
- The Four Social Strategies Applied to Facebook GEOFF LIVINGSTON | MONDAY, MAY 23, 2011
- Life is backstory TREY PENNINGTON | MONDAY, JANUARY 17, 2011
- Social Networks Have Little Influence on What You Buy Online PAMORAMA | SATURDAY, APRIL 2, 2011
- 6 Timely Tips for Twitter Success CONVINCE & CONVERT | TUESDAY, OCTOBER 5, 2010
- Study: Top 50 of the most influential cycling blogs + Facebook and. EXTANZ | WEDNESDAY, APRIL 28, 2010
- Engagement doesn't necessarily yield influence ONLINE COMMUNITY STRATEGIST | WEDNESDAY, SEPTEMBER 2, 2009
- Does a Social Score Make a CMO? GEOFF LIVINGSTON | MONDAY, DECEMBER 10, 2012
- The Two Step Process to Brand Building Through Influencer. THE BLAKERY | MONDAY, OCTOBER 11, 2010
- Overvaluing Twitter GEOFF LIVINGSTON | TUESDAY, FEBRUARY 22, 2011
- Watch Out & Listen In! Connected Consumers Can Damage Your Brand MOBILEGROOVE | MONDAY, JUNE 20, 2011
- Why Bad Research could Kill Social Media’s Credibility DIGIGEN | THURSDAY, MARCH 24, 2011
- What Is Execution 2.0? THE RELATIONSHIP ECONOMY | TUESDAY, MAY 3, 2011
- Layered communications will change online communities FRESHNETWORKS | TUESDAY, APRIL 14, 2009
- The Risk Of Not Being A Social Business THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 6, 2012
- Strategic Marketing of Managing Expectations UNSPOKEN | MONDAY, OCTOBER 22, 2012
- Do Companies Have Control Over Their Brands? JACOB MORGAN | SUNDAY, JANUARY 3, 2010
- 3 Tips For Effective Blogger Outreach MINDJUMPERS | WEDNESDAY, NOVEMBER 23, 2011
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- Sharing Gap: A Missed Marketing and PR Opportunity PROACTIVE REPORT | TUESDAY, JUNE 7, 2011
- The Uberinfluencer and Bottom-Up Networks GEOFF LIVINGSTON | SUNDAY, JULY 17, 2011
- Once Upon a Time With Klout….The Final Chapters UNSPOKEN | SATURDAY, DECEMBER 10, 2011
- ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action MOBILEGROOVE | THURSDAY, OCTOBER 14, 2010
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- Digital and Social Reputation Ignored by Many Executives PROACTIVE REPORT | SUNDAY, JANUARY 27, 2013
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
- Social media and online company culture IMAGINE YOUR REALITY | THURSDAY, JULY 8, 2010
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