Remove influence
article thumbnail

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. RSS & email subscriptions. Influence of a fan or follower (their fans and followers). The client wants to know if their social media campaign is working! Blog Comments.

Analytics 350
article thumbnail

5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 184
article thumbnail

Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. by John Taylor. Why: OK, perhaps not uber-long (887 words). Why: 984 words. But nicely broken-down and immensely readable, not to mention smaaaht.

Class 119
article thumbnail

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. Even if Fast Company tries to tell you so.

Class 233
article thumbnail

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y before going all politically correct on me. Or respond to your tweet?

Mashup 100
article thumbnail

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Everything we do, every decision we make, is influenced, in part, by some sort of list. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Sometimes these are more obvious; sometimes they’re not. Sometimes they’re written down, sometimes they’re in a person’s head.

List 161