Remove influence
article thumbnail

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 160
article thumbnail

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

Metrics 127
article thumbnail

Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni. Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. by John Taylor. Why: OK, perhaps not uber-long (887 words). Why: 984 words. Read All About It!

Class 119
article thumbnail

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Everything we do, every decision we make, is influenced, in part, by some sort of list. Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? Sometimes these are more obvious; sometimes they’re not. Read All About It!

List 161
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

article thumbnail

Fetching Friday – 22 Marketing Links

Kikolani

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. You hit publish. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company. This Week on Kikolani. Blogging / Content.

Marketing 119
article thumbnail

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Thank you for publishing this article. Meanwhile, we had equally prominent press accept all compd travel without blinking. Read All About It!

Class 279