Remove influence
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Watch the PSA to understand how storytelling can create a stronger influence on social media. Most natural links generally are linked to your website or company name.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Speaking of Writers.What IS your company’s voice? your own set of metrics.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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