How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!
Top 50 Companies That Make the Best Use of Facebook
DECEMBER 2, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Top 50 Companies That Make the Best Use of Facebook by Pam Dyer on December 2, 2009 Share The drumbeat by marketing and public relations experts about the importance of building a social media strategy is growing louder, and with good reason. The benefits to companies large and small in this new medium are legion, and more and more businesses are taking the plunge. Slate’s TheBigMoney.com has devised a ranking of companies based on their social media engagment. link] Twitted by de_la_Fuente [.]
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. Using social media enables your company to reach a huge number of potential customers. Here are 12 compelling reasons to use social media to help grow your business: 1. Please share your experiences!
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
How do companies validate that that their messaging is is working? PostRank. PostRank monitors and collects social engagement events correlated with online content in real time across the Web. The impact of those relationships affects our Web authority. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. How can it be calculated?
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. It includes a look inside Humana’s social media “Chamber Of Commerce” and how their interdisciplinary team is driving social media efforts at their company. And it’s getting harder to keep up. Building a Social Media Team , Amber Naslund. Content , Cory Doctorow. Antony Mayfield.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add.
6 Critically Undervalued Social Media Success Metrics
Convince & Convert
JANUARY 11, 2011
PostRank. PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post.
The 4 Types of Content Metrics That Matter
Convince & Convert
SEPTEMBER 18, 2011
Even though my blog includes public displays of affection like number of tweets (look at the top of this page), by far my favorite way to track sharing metrics is PostRank Analytics , which combines all the sharing behaviors into one jambalaya of data that’s easy to track and compare. Instead, you need to create an array of metrics that are selected from four primary buckets: 1.
5 metrics to track on Twitter
JULY 28, 2011
PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447. It happened again this weekend. Over mimosas and a lovely chat. My answer is always the same: “It depends on your goals. Increased brand value?
Which News Sites Get the Most Social Media Engagement?
OCTOBER 6, 2010
PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. So which news sites are getting the most out of their social media efforts? on their site). news/.
How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools. Follow him on Twitter. In 2008.) Kwame.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. $. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $. PostRank. Addictomatic. ASOMO.
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Define it.
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. His company, Inbound Zombie , helps small businesses and nonprofits get more customers, build communities, and increase awareness. These tweets are very relevant because other consumers can read and be affected by them. Víctor González.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
Failing to put your company in front of that massive market would be a huge waste of an opportunity [link] Tweets that mention How Women Use Social Media [Infographic] | pamorama — Topsy.com [.] agree with an earlier comment, that this statistic just validates how vital it is for companies to be social online, especially those marketing to women. Corey J. Don’t you agree?
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Alterian Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. Backtype Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Cogito Monitor What is being said online about my company?
Interview with Social Media Influencer: Tom H. C. Anderson
Social Media Citizens
APRIL 21, 2011
If the blog is hosted as part of the same domain as the rest of the information and service offering of a large company, trade directory etc. PostRank is trying to measure this across a few channels. think any company that does something interesting, takes a risk, is doing it right. Tom H. C. Named the “Uncrowned Father of Web 3.0 Tom served as the elected U.S. are good.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
20% of consumers say they have followed a brand on Twitter to interact with the company — more than become e-mail subscribers (14%) or Facebook fans (13%) for the sake of interaction. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
It auto-discovers trending topics from fresh Web content and enables you to view new Web conversations around topics, enabling efficient monitoring of products, brands, companies, or competitors in real time. While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived?
Interview with Social Media Influencer: Dr. Dave Chaffey
Social Media Citizens
JUNE 1, 2011
Dave has worked with a number of companies including 3M, BP, HSBC. advise companies on how to develop digital strategies and of course, social media marketing is a big part of that. To help this, PostRank is an underused tool – this uses a combination of number of Facebook shares, tweets and an estimate of views to finds the most influential content. Set goals and listen.
Ford Ditches Auto Shows for Facebook
JUNE 15, 2010
The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads. “We live in a 140-character society … When we have people’s attention, we want to make sure it sticks, says Scott Monty, Ford’s head of social media. Ford engineer Jim Holland is pictured on the left with 2011 Ford Explorer.
Average Age of a Facebook User? 38. [Infographic] | pamorama
SEPTEMBER 14, 2010
Even more interesting is that 61% of Facebook users are now older than 38 — the company has come a long way since first launching exclusively to an audience of college students. pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Did you know that the average age of a Facebook user is 38 years old? And what about Twitter ?
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. Are there differences between B2B and B2C in social media? Of course.
Powwowing With Pepco on Social Media
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Granted, we’ve had some pretty crazy weather… and that tends to send the power diving down the tubes.
35 Great Social Media Infographics
MARCH 3, 2010
Building a Company With Social Media 26. Make Social Media Work for Your Company 35. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Most of these have been scaled down or cropped. Donut Marketing 12.
Social Media From A to Z: A Glossary
JUNE 30, 2010
BackType : BackType is a social media analytics company that helps companies measure their social engagement. It offers both a free and a paid platform for individuals and companies who want to host an online video show. Blogger : Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog. But never fear!
Social Media Optimization Tools
OCTOBER 31, 2010
Companies invest a lot in building their brand, so this tool is helpful both for creating off site promotion channels as well as guarding against brand name squatters. PostRank offers a nice measure of engagement at the individual document level and if you pay attention, you can get that data on any web site in their database, not just your own. Your own or competitors for example.
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web. The image below has been scaled.
How to Generate Blog Post Ideas
MAY 6, 2010
Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. That post.
The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. 3. The 4 Modern Metrics Mandates. View more presentations from Jay Baer.
You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. The client wants to know if their social media campaign is working! On an average how many friends/followers do they have and so on.
Social Media Strategy: State Farm Insurance | pamorama
OCTOBER 5, 2010
Thul encourages other businesses to be inclusive about who you involve in your company. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.
Social Media: Tracking Its Exponential Growth [Stats, Video]
MAY 10, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Tracking Its Exponential Growth [Stats, Video] by Pam Dyer on May 10, 2010 Share Many of you are probably familiar with Social Media Revolution , a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. You’d better. Source Pamorama [.] love it.
12 Social Media Marketing Myths
JANUARY 19, 2010
Many companies are finding that these tools don’t live up to the hype, especially small businesses. The companies that choose their weapons wisely and give it their all are the ones that succeed in the social space. link] daniel@social marketing strate Great list; who hasn’t run into these issues when approaching companies who have dismissed social media for lack of understanding? There are folks in your company who absolutely must use social media, and others who maybe shouldn’t. Your customers have been using it for a long time. It’s a fad.
The Social Habit: Who Uses Social Media and How
JUNE 22, 2010
Not only are frequent social networkers posting more status updates, they are also more likely to follow brands/companies than the average social media user — which makes identifying and appealing to those with the “social habit crucial for brands. 7. The study compares the behavior and demographics of frequent users of social media to those of the population at large. said: [.]
Facebook Becomes Most Popular US Web Site
MARCH 16, 2010
recent study by Nielson Company showed that the average American spends 7 hours a month on the site: And based on TechCrunch’s analysis of data from Gigya , 44% of social sharing on the Web is driven by Facebook: Are you using Facebook as a marketing engagement tool? pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Becomes Most Popular U.S.
Coca-Cola's Shrewd New Social Media Policy
JANUARY 12, 2010
For the most part, companies have made up their approaches to this new medium as they went along. As a result, many companies are just beginning to develop corporate social media policies. social media policy should augment existing company policy — you don’t need to create a code of conduct from scratch. Follow our Code of Business Conduct and all other Company policies.