pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. Companies need to be able to measure the consequences of social media, for better or worse, in order for it to have an impact. An increase in Web site traffic was the No. Do you see any trends? MORE >>

Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer. Here are 12 compelling reasons to use social media to help grow your business: 1. Good stuff! Thanks again. MORE >>

His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. There is a slant toward Twitter due to the company’s focus, but the collection covers the general trends in social media adoption: Takeaways: Social media spending is expected to increase from $716 million in 2008 to $3.1 shoppers say social media has influenced their purchases ( more ). 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008. more ). Dell has attributed over $6.5 MORE >>

The interface, badges, classifications and the way it looks is important to encourage people with lower scores to develop more influence. Perhaps Mr. Fernandez said it best when he said the very word influence is a lightening rod, and Klout’s algorithmic approach to determining it will always attract debate. It’s well marketed at this point, and as a result, has an opportunity to become the top influencer measurement. Because no matter what, businesses and nonprofits will seek an easy way to determine influence, and as Klout evolves it may have the best answer. MORE >>

Thul encourages other businesses to be inclusive about who you involve in your company. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.  Thul shares his insights about how they communicate with their 17,000 agents, their Facebook and Twitter strategies, and their very successful YouTube channel. Average Age of a Facebook User? MORE >>