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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194
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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111
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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Journalists writing for women’s magazines also turned out to be the biggest influencers during the week the hashtag spread. Will an App Replace The Pill?

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How Consumers use Social Media During Purchase

Proactive Report

A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories. No Social Media Influence. OTC pharmaceuticals. Influencers in Social Media.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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Power To The (e) Patient!

Diva Marketing Blog

Not unlike the grass root movement of the '60's this will also influence change but this time in the world of healthcare. As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. There's a new cause being fought in social media communities.

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Tips and ‘Tricks’ From Psychology for Better Engagement on Social Media

agora pulse

Ultimately, psychological marketing or marketing psychology is now the cornerstone of any successful company. You may notice this a lot in ads for beauty, skincare, or pharmaceutical products. Mary Smith, Head of Consumer Research, Ph.D. ). So how do they do it? Should they be doing it? And what can we learn?