Remove influence

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For Social Success: Think As A Media Company

Mindjumpers

The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

This post explains the process of changing trends and how it actually influences business model. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. This helps their customers to know their company services better.

Trends 245
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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Influence Measurement Tools. Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile.

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#OtterBoxCityMeets

Mindjumpers

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. Our influencers promoted their events and planned tours of their favourite spots.

Banking 100
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

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How Social Media Has Changed Public Relations For Brands

Mindjumpers

In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. They have to be eyes, ears and voice of the company in the true sense. Social media has increased the circle of influencers for brands.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform.

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