Remove influence

Dave Fleet

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem. Promising changes.

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

Debunking misinformation does not always nullify its effects (known as the continued influence effect). The study above found that prebunking can be more effective than debunking in reducing the influence of misinformation. Getting people to believe fact-checks is challenging. Effective interventions are hard to scale.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

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25 Suggestions For How To Use Twitter

Dave Fleet

Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Let other peoples’ passion for your interests fuel your own.

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Introducing the Social Media at Scale Series

Dave Fleet

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. Advocates vs influencers, and why that difference matters. The balance of global/local. Engagement at scale.

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Getting the Insiders Onside: My Presentation at Dx3

Dave Fleet

Getting the Insiders Onside – Communicating with Bloggers and Influencers. It focuses on transactions between bloggers and PR people, and is overly adversarial both due to its nature and the way that companies have gone about it. View more presentations from Dave Fleet.

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Seven Social Media Insights on CES

Dave Fleet

If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth.