Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 10, 2011

Depending on the ability for the company to support the objective, we may initially start with one channel. Do we know who influences our audience in social media? Social media can help you create a relationship with these people who influence your potential customers. Did you do this when your company started in social media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

As you consider this trend, as yourself what about your company is interesting to others? Behind the scenes experiences both humanize a company and take advantage of the fact that we like to consume video and its getting easier to do. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics.

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 26, 2012

What employees say on their own time, when not representing your company, is generally considered protected. Because in social media, your company is all those things to the audience. Companies who have great customer experiences generally have one thing in common: great employee experiences. See the social influence here?

Social Media 170

Social Media Policies Review Hotels 170