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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Or, perhaps a better question is: What would you gain?

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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250
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Metaverse and Korean Government – Strategy and Budget and Education

Laurel Papworth

for Metaverse including startups, Education (Nurturing/Mentoring) and Commerce. There’s a special fund for startups to work within the Metaverse that has around $33 million USD brought in from the private sector and the government is putting in around $60 million USD dollars from their own kitty. 00:05:26.170].

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166
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Meet the Chinese Groupon: GaoPeng.com

Idaconcpts

Chinese social startups are thriving. It was only a matter of time, that the online group buying industry will have its pioneer in China. The site is funded by Groupon, the Tencent Collaboraton Fund (a unit of the China-based Internet company Tencent ) and China-based investment firm Yunfeng Capital.

Meeting 133
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.