12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
Laurel Papworth
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.
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