SocialFish

NOVEMBER 3, 2010

Your association’s reputation is at risk, even if you don’t use social media. The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media.

Attensity 169

Attensity Reputation Press Release Survey 169

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Press agents have a lot riding on their shoulders. For example, consider a press release that’s being issued.

Repository 203

Repository Press Release Data Process 203

Socialized

OCTOBER 2, 2009

The combined effects of social media and a down economy are ruining the PR industry. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. Social media is seen by some companies as the new PR. Here’s how.

Social Media 203

Social Media Press Release Journal Reputation 203

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Navolutions

JANUARY 21, 2014

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them. Anti-Social Media.

Social Media 100

Social Media ROI Press Release Conversation 100

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.

News 56

News Press Release Yahoo Nielsen 56

Twist Image

NOVEMBER 21, 2012

Check out these data points from their press release, 70% of CEOs Admit They May Be Responsible for Marketers' Poor Perceived Performance : 80% of CEOs were not very impressed by the work done by Marketers and believed Marketers were poor business performers. Certainly industry consolidation (i.e. It's a tough report to read.

Marketing 105

Marketing Press Release Analytics Advertising 105

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Guess what? His response?

Press Release 129

Press Release How To Radian6 Blogger 129

Sprout Social

OCTOBER 23, 2018

Companies tap into the $6.48 You’ll need to do some of your own digging into details like your industry’s audience habits to make sure that schedule works for you. You’d be surprised how many companies searching for Instagram growth forget the “social” part of social media marketing.

Buy 111

Buy Instagram How To Geotagging 111

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. Find stories that are relevant to your industry and, specifically, your niche in that industry.

News 52

News SEO Google Press Release 52

Writtent Blog

MARCH 3, 2016

Wondering how to write a press release? Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Press releases are: Short.

Press Release 40

Press Release Examples How To Sample 40

Danny WhatMough

JUNE 30, 2010

Well, his main beef centres around three points: firstly, that “our industry” (not exactly certain which industry he means) is ‘apparently’ banging on about the fact that brands “must” do social media. Fact: social media isn’t right for every company. are making money from social media.

Social Media 69

Social Media MySpace Press Release Industry 69

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Could your customer service be better?

Tools 92

Tools Sentiment Marketing Reputation 92

Waxing UnLyrical

DECEMBER 14, 2010

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. An ability to listen.

Class 227

Class How To Applications Course 227

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

Eventful 20

Eventful Content Startup How To 20

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

JANUARY 11, 2012

Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. I found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Where was I even to begin?

SEO 42

SEO Directory Industry Sites 42

The Realtime Report

JANUARY 12, 2022

The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). It includes: Publishing articles and press releases. What Is Digital PR & How. Does It Improve SEO?

SEO 185

SEO Press Release Engineering Knowledge Base 185

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Sprout Social

FEBRUARY 22, 2021

If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers.

B2B 135

B2B Social Media Hashtag Press Release 135

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Sprout Social

OCTOBER 21, 2021

All of these are earned media and are influential in building your brand’s reputation. A lot of these are the natural result of community building and an effective press strategy. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment.

Strategy 135

Strategy Tips Review Findability 135

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. He also lists several tools to help track and monitor your brand reputation online.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Read this Mashable guide. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Proactive Report

OCTOBER 28, 2016

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. Reputation Management is a mature and sophisticated industry now. Press Releases. Blog posts.

Press Release 40

Press Release Reputation Survey Google 40

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Be Worthy of a Press Release. Buzz Isn’t Everything.

Advertising 96

Advertising Content Marketing Press Release 96

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers).

Blogger 177

Blogger Press Release Advertising Review 177

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Include searches for your company, business owner, or unique product name. Keep Up to Date on Their Industry.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Laurel Papworth

OCTOBER 22, 2011

Or putting out a Press Release on How Press Releases Are No Longer Effective. Or are the stories mishmashes of other people’s original content – interviews, tweets, blog posts, statistics on Analyst websites and PDFs and press releases? Seriously ? The New Fourth Estate is Social Media.

Communities 108

Communities Social Media Journal Diagrams 108

Convince & Convert

MARCH 28, 2016

For example, if you are an apartment rental company, search trends for “apartments in city X” might dip in winter and spike again in spring. Dig around and get a feel for how people engage with your industry on a global, chronological scale, or narrow your focus to your own region for even tighter insights. Search Trends.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart.

Mobile 111

Mobile Reputation Social Graph Skills 111