Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Bill Hartzer

OCTOBER 8, 2014

TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. Back then, over 10 years ago, it was a “secret” that was not typically disclosed.

Google 165

Google Press Release Domain Name Conference 165

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. While there is some overlap between them, there are a few key differences to keep in mind.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This “two pipeline” requirement is pretty unique to the recruiting industry. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

agora pulse

OCTOBER 6, 2020

Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Instead, they will support it by writing articles, press releases, tweeting, and promoting.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. Most likely the result will fall somewhere in between.

Press Release 126

Press Release Digg News SEO 126

The Realtime Report

JANUARY 14, 2014

Created to offer both flexibility and control to restaurant owners, LiveDeal lets users instantly publish customized offers — whenever they want to. The site went live in San Diego, entering the dining industry in the fourth quarter of 2013; now 20% of the restaurants (~1,000) in the city are experimenting with LiveDeal.

Foursquare 142

Foursquare Press Release Discount Industry 142

Proactive Report

APRIL 3, 2017

Company Newsrooms. Most company newsrooms are no more than a “press release graveyard.”. You see a company website that might be relevant. That company just lost an opportunity for media coverage. Credible industry experts. And we need to make this content easy to find and simple to use.

Press Release 40

Press Release Report Newsletter Influencer 40

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Source: CDC That means organizations covered by HIPAA cannot publish or share any protected health information on social media without the relevant individual’s specific, written authorization.

Social Media 93

Social Media Health Care Tips Policies 93

Socialized

OCTOBER 2, 2009

The combined effects of social media and a down economy are ruining the PR industry. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. Social media is seen by some companies as the new PR. Here’s how.

Social Media 203

Social Media Press Release Journal Reputation 203

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.&#. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

APRIL 14, 2013

I personally think it’s too late, the seepage of Corporate Comms into Traditional Media started years ago when the first journo, running late, under resourced, published a press release as an article and said “ah well, it was written by an ex-journo and I have nothing else to add anyway” Censored Media.

Social Media 100

Social Media Press Release Banking Real Estate 100

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 116

Content Aggregator Press Release Syndication 116

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Your competitor recently released a new product? Others, for the most part, didn’t. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Writtent Blog

MAY 26, 2014

Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. It’s also about establishing thought leadership and developing authority in your industry. Smart companies use their blogging section to answer frequently asked questions and solve problems.

SEO 97

SEO Hubspot Press Release Engineering 97

Proactive Report

JUNE 9, 2012

In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Bloggers publishing and sharing your news is a part of your earned media mentions today. Aren’t press releases supposed to be fact driven?

Tips 83

Tips Press Release News Blogger 83

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. Same thinking that plagued the music industry 10 years ago. Adapt, change and speed ahead or die.

Sites 182

Sites News YouTube Press Release 182

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. Content strategy.

Trends 49

Trends Press Release Data Skills 49

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Guess what?

Press Release 129

Press Release How To Radian6 Blogger 129

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Convince & Convert

FEBRUARY 26, 2013

Every second, website surfers land on pages crammed with industry babble. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Publishing a brochure won’t be enough.

Consultant 160

Consultant Press Release eBook Badge 160

Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Networking: If you don’t have a lot of experience with interviews, start with the people you already know or have networked with in your industry.

Content 99

Content Press Release Marketing Applications 99

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. There is of course much more to the social media universe than just The Bobbsey Twins.

News 165

News Sites Twitter Digg 165

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. Find stories that are relevant to your industry and, specifically, your niche in that industry.

News 52

News SEO Google Press Release 52

Bill Hartzer

JANUARY 12, 2011

In the hotel industry, it is common for a hotel description to be used more than once. Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month. Be careful who you link to, you are the “company you keep&#.

Engineering 154

Engineering Press Release URL Domain Name 154

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week.

Aggregator 110

Aggregator Content Syndication Journal 110

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.

News 56

News Press Release Yahoo Nielsen 56

Writtent Blog

MARCH 3, 2016

Wondering how to write a press release? Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Press releases are: Short.

Press Release 40

Press Release Examples How To Sample 40

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48