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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

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News Search and Web Search

Proactive Report

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.

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23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script.

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Don't forget the word "social" in social media.

Blogger 40
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.