Mindjumpers

NOVEMBER 16, 2012

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 239

Data Social Media CSR Nielsen 239

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. " Nielsen is evolving its definition of TV.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Social Media Marketing

AUGUST 8, 2013

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone. “It wasn’t a lie, it was ineptitude with insufficient cover.”

Advertising 113

Advertising Nielsen Buy Products 113

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Remember, before you start selling, it’s important to establish yourself as a trustworthy resource in your industry that a potential or existing customer can look up to.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

MARCH 7, 2017

If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

Mindjumpers

JULY 22, 2010

More than 2000 companies have attended over the years, and more than 200 of them have been to the SF New Tech stage to demo their latest and greatest. For a lot of restaurants and other service industries there are interesting business opportunities in OliveWoo when the service gets a large enough critical mass.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167

Twist Image

JANUARY 26, 2017

In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising). Some publishers have also started to put less emphasis on Facebook Live, in which media companies create live video that's hosted on the social media platform. media company.

Platform 40

Platform Nielsen Publishing Advertising 40

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

AUGUST 11, 2010

Of course I was hoping for the rental car company to replace it with something cool, like a Mustang preferable a convertible – yes please! Little less than a month ago, I was standing on a parking lot in San Diego. Little less than a month ago, I was standing on a parking lot in San Diego.

Video 176

Video Nielsen Disqus Fashion 176

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. Social listening taps into online conservations centered around your brand or industry. Social listening.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Flowtown has received great reviews in Fast Company and The NY Times, amongst others.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

JULY 6, 2010

The brands and companies around the world is getting calls from experts all the time – so I guess there must be a lot of good cases and best practices out there. We have a couple of thoughts in the incubator, so it’s not going to be the last time you can read about the award show on our blog.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Succeeding with content is harder than ever for at least four reasons: 1.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. (e.g. But don’t just stop there.

Engagement 131

Engagement Tips Facebook Nielsen 131

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as: Food critics in the industry.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

AUGUST 7, 2011

But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry. It’s stunning how many marketers – even in major companies and agencies – don’t understand (or choose to ignore) the massive difference between twitter followers and actual twitter reach.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Nielsen Visual IQ. It’s a great choice for companies pursuing leads outside of strictly the web and social media. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

NOVEMBER 15, 2013

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% ad spending is in Internet.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Convince & Convert

APRIL 15, 2015

Google plays the long game better than any company, maybe in history. You think, “Well, why would Google want to be in the bandwidth industry?” TV relies on Nielsen ratings saying, “You know what? Right now, fiber is in Kansas City, Provo, and Austin. I think somebody in Atlanta likes this show.

Google 60

Google Nielsen Advertising Project 60

Sprout Social

MARCH 13, 2017

Imagine if brick and mortar companies displayed the average review of every product they sold in stores. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Try to get positive reviews on all the major sites for your industry. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Think about it.

Case Study 60

Case Study Nielsen Study Process 60

Pixlee

OCTOBER 18, 2016

Nielsen reports that 92% of people trust recommendations from individuals. Study the influencer marketing case studies from your industry to get an idea of what’s working – and to develop completely fresh angles that haven’t been seen in your space yet. Influencers can give velocity to existing content.

Influencer 42

Influencer Brands Nielsen ROI 42

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Companies like Airbnb track their NPS metrics and found that the closer to 10 a customer replied, the more likely they would rebook and also recommend the service to others.

Discount 41

Discount UGC How To Apparel 41

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California.

Small Business 89

Small Business Advertising Nielsen SMS 89

Razor Social

MAY 15, 2019

Building relationships with power influencers could also be a great way to get access to celebrity influencers as they’re likely connected with some of the bigger names in their industry. Brands typically tie influencer events to a product launch or some important company milestone. So let’s dive in… 1. Follow the trail.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

AUGUST 2, 2016

And for company-specific hashtags, they should entice discussion and ultimately engagement. If you optimize your hashtags and use phrases or keywords pertaining to your industry, you’re more discoverable. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Product Launches. Career Opportunities.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. Why would search engines affect news consumption?

News 56

News Press Release Yahoo Nielsen 56