Dave Fleet

AUGUST 12, 2011

Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading&# company in its industry. Their list: Quality.

Press Release 377

Press Release Industry List Products 377

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Which online tools are most helpful for PR pros?

Press Release 194

Press Release Tools Tips Vocus 194

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. So today’s story is about Agave spirits from Top Shelf, which is an Australian company. Transcript of lecture on NFTs for wine and spirits. Hello and welcome.

Campaign 59

Campaign Geotagging Marketing Press Release 59

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc.

Company 142

Company Wiki Case Study Press Release 142

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 111

Skills Template Templates Travel 111

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. We get it all the time.

Advertising 182

Advertising Content Marketing Press Release 182

Webbiquity SMM

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Statistics 105

Statistics Skills Analytics Press Release 105

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ?

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

The Realtime Report

JULY 17, 2012

Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). Scores for other social media companies include: YouTube (73), Pinterest (69), LinkedIn (63) and Twitter.com (64). from last year.

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

MAY 16, 2013

Let me share a few specific details, so you can get your company or your clients more business online. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. You get the idea.

Real Estate 149

Real Estate Press Release Google News 149

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites. What does that mean for companies using these wire services?

Press Release 98

Press Release SEO News Google 98

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost. Instagram Checkout.

Trends 52

Trends Instagram Microblogging Meme 52

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I don’t see that in your email. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost. Instagram Checkout.

Trends 52

Trends Instagram Microblogging Meme 52

Bill Hartzer

OCTOBER 8, 2014

TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. Search Engine Marketing Firms' They decided to pay to be on the list.

Google 165

Google Press Release Domain Name Conference 165

Bill Hartzer

NOVEMBER 26, 2012

They try to make you believe that some fictitious company is trying to register your name in Asia. They are making it sound as if they’re “being nice to you” and want confirmation that it’s okay that this other company register your brand name in Asia. There is no company named “Jep Industrial Co.

Domain Name 135

Domain Name Press Release Brands Industry 135

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Foremski goes on to give his advice to companies: “Don’t worry about links and SEO beyond the basics.

Press Release 85

Press Release SEO Paid Search Reputation 85

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Social media can move markets. Also, don’t be afraid to look to other business leaders for inspiration.

Skills 126

Skills Sentiment Team Press Release 126

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

SEO 119

SEO Publishing Press Release Social Media 119

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Write Down Your Goals: Like all marketing campaigns, social media marketing initiatives should always be based on goals. Here are some tips on making the process a little easier.

Platform 254

Platform Social Media Radian6 Press Release 254

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. In the press release for the latter case, OCR Director Melanie Fontes stated: “This latest enforcement action demonstrates the importance of following the law even when you are using social media.

Social Media 93

Social Media Health Care Tips Policies 93