Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Pointless Press Releases. Guaranteed SEO results occur when companies create content their customers love.

SEO 95

SEO Content Marketing Press Release 95

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

Laurel Papworth

FEBRUARY 11, 2010

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? Though that is changing too… Blogger/journalist Josh Marshall at Talkingpointsmemo won a Polk Award for investigative journalism, helping piece together the U.S.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Buzz Marketing for Technology

JUNE 27, 2008

Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Information Literacy in the Workplace.

Library 100

Library Compete Skills Proposal 100

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 6, 2015

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Image credit: leaderswest Digital Marketing Journal. Is there still a role for press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Laurel Papworth

OCTOBER 22, 2011

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Or putting out a Press Release on How Press Releases Are No Longer Effective. Now they have the Press. Seriously ? Wikipedia ).

Communities 108

Communities Social Media Journal Diagrams 108

Writtent Blog

OCTOBER 1, 2013

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. If your company has a high volume of outreach efforts, it may be time to hire an editor.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Buzz Marketing for Technology

JUNE 27, 2008

Professional Journals |. Industry Centers |. by Industry. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. Sign In. | | Free Newsletters. Business Advice |. Business Bloggers |. Forms & Agreements |.

Applications 100

Applications Software Diagrams Real Estate 100

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. The end result was definitive.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. . • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

JUNE 27, 2008

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? When she brought up the music recording industry’s anti-piracy tactic of sending “pre-litigation letters” to colleges, “the room erupted,” she remembers. Press Releases.

Education 179

Education Research News Google 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Link Buying Guide: Directories, Ads, and Reviews (Search Engine Journal): Need to buy links?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

APRIL 12, 2016

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one.

Report 100

Report Strategy Content Marketing 100

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. ” Actually, they had, at the time, a staff of only two, and the company wasn’t called the Lie Factory.

Meeting 100

Meeting Newsletter Press Release Library 100

Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Skills 40

Skills Reputation Influencer Press Release 40

Viper Chill

APRIL 15, 2010

However, if you’re not that confident in building your own website and simply want to get started then writing articles around certain industries and products can make you a lot of money if you can get them to rank in search engines. Present company accepted They are probably the best free resource available anywhere.

Skills 76

Skills Sites Blogger Hubpages 76