Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Write blog posts related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MAY 9, 2019

In the B2B Marketing Outlook report, B2B buyers were adamant about their desire for sales to demonstrate experience with, and knowledge of, their industry. In recent news, cloud services company Oracle recognized the busy schedules and workloads of the sales teams they were selling to.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

MAY 18, 2021

Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. Consider these three real though anonymized B2B accounts: Small B2B company: total followers down 1% over two years. ” No mention of Twitter. each month).

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” What their customers and industry experts say about them will give you the real story.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If you are a SaaS company, G2 is a great choice. What follows is loss of resources, energy, and enthusiasm. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

MARCH 22, 2018

It’s well worth following the latest trends and stories in your industry. Facebook is the main channel of communication many companies have with their audience. Rachel Summers has been working with many companies over the last seven years, helping them get the best out of social media. Stay Engaged With Your Audience.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment. . •

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JULY 23, 2013

Local directories and high-quality industry directories. Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Industry-specific directories, often published by trade associations and publishers, are another important link source. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

NOVEMBER 17, 2015

.” But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. Stays up to date with news and happenings within the industry.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is so easy we can hire an intern to do it. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

NOVEMBER 27, 2018

It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Their number of followers (relative to other influencers in your industry) provides at least a rough gauge of their influence. Missing out on broader industry happenings and conversations cause you miss trends or opportunities.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

JANUARY 30, 2020

Experts in the consumer influencer marketing industry can help you partner with the right influencers, amplify your content, and boost your brand’s value. B2B influencer marketing works a bit differently, but the basic principle is the same: build relationships with the top influencers in your specific industry or technology area.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 17, 2014

Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This “two pipeline” requirement is pretty unique to the recruiting industry. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MARCH 18, 2011

Answers are likely to vary widely based on knowledge, perspective, industry etc., Answers are likely to vary widely based on knowledge, perspective, industry etc., Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

APRIL 19, 2011

Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. It takes business savvy and years of industry experience to do this well. In the most advanced stage of social media adoption , companies truly integrate the use of social media across the organization.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Metrics 195

Metrics Marketing Class ROI 195