Small Business Mavericks

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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. One Response to “Are You A Business Or A Media Company?&#

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Creating Online Marketing Personas

Small Business Mavericks

If you work on industrial or commercial vehicles only, then your persona list may include maintenance chiefs at taxi companies, rental car companies, bus lines, trucking companies, construction companies, and other industrial employers who own fleets of vehicles or who hire independent owners to work for them.

Marketing 101
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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. open rates.

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Are You A Social Media-Savvy Leader? You Should Be!

Small Business Mavericks

The industries represented are diverse, and the company size varies from startup to Fortune 1000. It’s clear that the company size doesn’t seem to matter when it comes to public perspective. Size Does Not Matter. Business Leaders Take Note. There’s no good reason not to do it.

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Google Knol Is Dead

Small Business Mavericks

The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012. I’d say that Annotum appears to be an open source endeavor being pushed by for-profit companies like Solvitor LLC and Crowd Favorite. It appears that Annotum will be powered by WordPress.com.

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You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. One way is to take submissions from industry professionals. Write your own posts and take guest posts from other industry professionals. But it does require hard work. First, you need a plan.

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . Organic Search Wins.

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