Harp Interactive

MAY 25, 2010

The company name. Company CEO and/or executive team. Company spokespeople. Delegate someone in your company who is going to receive and analyze these alerts. What you know about your industry and your competition can elevate you or your business above the rest. Competitors. Highly visible employees.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Pro-active engagement is a little more of an art.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

NOVEMBER 9, 2009

Follow the Thirds Rule: Remember not to talk about you and your company all the time; it is sure to turn your audience off. Divide the conversations in thirds (the Twitter rule): about you/company, about them (consumers) and general industry information that your readers might be interested in.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

SEPTEMBER 13, 2010

Make sure that you use keywords for anchor text (the text that is hyper-liked) instead of “My website”, “My Twitter” or “My Company” etc. Updates : Continually monitor trending topics in your industry and include the hot keywords in related status updates and posts.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

JULY 13, 2010

Visit popular industry forums, blogs etc and comment (create a Gravatar linked to your company email first). But don’t take our word for it, check it out yourself: who’s the #1 Chicago Social Media Company. Submit links of interesting pages like the one above to Twitter, Facebook, Digg, Stumble Upon and other bookmarking sites.

Google 362

Google Hubpages Tips SEO 362