Firebelly

NOVEMBER 19, 2011

Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. Why did you choose the multi-family industry? Jonathan: I kind of just fell into it.

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Social Media Training Discount Industry 254

Firebelly

OCTOBER 17, 2013

During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. We’ve mapping customer journeys – qualitatively – for ourselves and for a few companies we work with. So where did we start?

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Data Social Media Tips Marketing 166

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. .

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Social Media Hotels Retail Airlines 241

Firebelly

OCTOBER 12, 2012

This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him. Imagine what a 20 minute weekly podcast for your B2B niche could do for your reputation as an industry thought leader.

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Picasa Content Marketing Reputation 156

Firebelly

OCTOBER 13, 2011

This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. The big picture is the great idea, the main premise.

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Apple Influencer Industry Company 181

Firebelly

NOVEMBER 3, 2011

I finally caught up with Brandon who is now working for a secret tech company in San Francisco. I’m also working with a major tech company on social media efforts, doing some fun “techertainment” projects with some awesome people in the industry, and editing some tech books when the schedule allows.

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Social Media API Marketing Mobile 216

Firebelly

AUGUST 15, 2011

How social search is changing the search industry. By Mathew Ingram The bottom line is that companies of all kinds will have to be more aware of —- and actively involved in -— social networks, so that they can become part of the social signals that Google is indexing.

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Social Media iPad StumbleUpon Social Bookmarking 192

Firebelly

MARCH 14, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. The post SHORTHAND: Jay Baer On “Hug Your Haters” appeared first on Firebelly | Social Media Marketing & Management Company.

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Fashion Study Issues Industry 100

Firebelly

MAY 22, 2017

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Increase Instagram Engagement With These 6 Tips May 22nd, 2017 Lauren Johnson The post Increase Instagram Engagement With These 6 Tips appeared first on Firebelly | Social Media Marketing & Management Company.

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Instagram Engagement Tips Hashtag 136

Firebelly

DECEMBER 23, 2011

And Shashi Bellamkonda is pretty confident that it’s this people friendly approach that differentiates his company. It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef? How do you fuel this passion? How has humanization helped the business?

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Domain Name Small Business Training Campaign 243

Firebelly

DECEMBER 18, 2011

Is there legal risk for companies with social media marketing programs? In addition, companies marketing financial services or healthcare products and services face additional industry-specific regulation. David Adler is low key, cerebral, and stylish. And an expert on social media law. Broadly speaking, yes!

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Guidelines Blogger Journal Privacy 195

Firebelly

OCTOBER 20, 2010

Outcry his Facebook and Twitter like a storm, and the company was left with very few options. The move sparked a lot of debate from the marketing industry – was Gap right in listening to customer feedback and switching, or should the company have stood its ground and convinced the community that the logo works?

Brands 174

Brands Study Communities Industry 174

Firebelly

SEPTEMBER 15, 2011

Much like my company’s approach – it’s about the results. Attendees come to Socialize expecting to get past the vendor hype and industry spin, and learn the inside scoop. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. If you’re just focusing on optimization, you’re missing the mark!

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Klout Case Study Conference Mobile 178

Firebelly

AUGUST 8, 2012

A lot of marketers make the mistake of trying to get customers to use the “official” language of the brand and industry, rather than adopting the language of the audience. So they lose out on all the search traffic to the companies that keep up with what the audience talks about.

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Curation Publishing Content B2B 194

Firebelly

NOVEMBER 28, 2011

As consumers log on, ready to spend, make sure you company or client’s deal is top of mind with these strategies. Based on Buddy Media’s latest research report, “A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts,” here are five things that can help make your Cyber Monday content stand out.

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Social Media Retail Statistics Feed 157

Firebelly

OCTOBER 12, 2015

Provides free white papers and reports to keep you up to date on industry trends and best practices. The post Top 9 LinkedIn Social Media Marketing Groups appeared first on Firebelly | Social Media Marketing & Management Company. Learn more ]. Group size: 27,564 members. Strategies & Tips On Social Media Marketing.

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Groups Groups LinkedIn Social Media 100

Firebelly

NOVEMBER 17, 2011

It engages users with a behind-the-scenes look into the process behind a company or person. Why It Works: As a food company, Whole Foods does a great job of inspiring its followers. it promotes their industry, which is never a bad thing. Once you start pinning, you can’t stop. How Brands Are Involved.

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Conversation Brands Fashion Loyalty 229

Firebelly

OCTOBER 2, 2012

I was working for my father-in-law, who had spent years in sales, and had started his own international sales company. I would even recommend solutions that I didn’t provide, helping our company become one of the leaders in our industry for that particular product. If people had questions, I answered them.

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Education Marketing Content Construction 176

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. The insurance industry has the most Twitter accounts (13).

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

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Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. Below, we discuss ten important Social Metrics for companies. The world’s largest social network now own the patent for the news feed. But now what?

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Feed Reader Marketing Paid Search Metrics 100

Firebelly

JANUARY 8, 2012

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co.,

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Marketing Analytics Data Journal 201

Firebelly

APRIL 2, 2013

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co.,

Marketing 164

Marketing Analytics Data Journal 164