Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment? Sometimes you can lead a horse to water… 15.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 18, 2015

It’s tailored to your company and it speaks to your audience. If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? Can you hold your own, representing the company, in a space that YOUR company is supposed to own?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

DECEMBER 2, 2011

Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) were just getting started. haven’t always been the most popular staff members in the office.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

NOVEMBER 2, 2010

You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. The expectation is that I, as a customer, can ask a question online to a company and get a response back either from other customer zealots or from the company itself.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JANUARY 12, 2010

Not only does this person slay it when it comes to knowledge of his company’s product, but he also is so on top of the industry and social media in general, that he would be better suited as a strategist than as a sales person. They are the forward facing, first line, first call, first voice some companies may hear.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

SEPTEMBER 9, 2010

I write to share my knowledge and I write to exchange thoughts and ideas of our industry with others. To be liked by the folks in your industry? Not only does that apply to your blog but every other piece of written content you crank out for your company. I write what I know on my blog. If that’s it, well then good on you.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

FEBRUARY 17, 2011

Marketing departments and SEO companies understand this. Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry. Large companies are catching on. Or are they?

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

NOVEMBER 24, 2010

As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. Is it tools?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

APRIL 19, 2010

So what do you do if you want to monitor your space, your company, your name and your competition? keeping current on a competitor or industry. You check out these 7 easy tools with even easier setups. Time elapsed: 30 seconds. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.)

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. I’m not going to get into the depths of all things social media monitoring because that would take all day. So let’s focus a minute. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JUNE 19, 2012

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MARCH 18, 2010

because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. Even if your not a content machine like a Chris Brogan , you can still carve out a niche for you and your company. Guess what? the same holds true in social networks.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

OCTOBER 4, 2017

Beyond that, companies became enamored with vanity metrics. There are some great content creation tools these days and the whole process of creating content for social is an industry in and of itself. It became a content battle wrapped around the quantity and output of messages and how quickly follower ratios could grow. It’s not bad.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

APRIL 19, 2010

Understanding social media, becoming educated about it and learning how to use it and monitor it are things that companies of all sizes are currently wrestling with. For parents, knowing what your child is doing on a day to day basis is normal, but adding the dynamic of social media and social networks to the mix is definitely a challenge.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. Customer support, service, tech support usually have dozens if not thousands of company representatives waiting for you to call. Social media is propagating a new class of defining moments for companies to deal with. and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131