Ari Herzog

article thumbnail

The Mister Machine

Ari Herzog

On the other side of the country in Detroit, a start-up company built a $20,000 machine that’s being installed at restaurants. When will economic sectors — from professional sports teams to industry to commerce and others — recognize that disinfecting your exterior body with a spray is meaningless?

article thumbnail

Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Credit Cards and Social Media: Successes

Ari Herzog

Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). During 2011 they had 4 of the top 10 Facebook pages within the financial industry, based on number of Likes.

article thumbnail

Drafting My Next Job Description

Ari Herzog

Serve as external spokesperson and primary liaison with trade associations, politicians, regulators, technology companies, and third parties. Monitor emerging industry and research developments to determine potential policy issues that may arise. Collaborate with our stakeholders, keeping them informed and engaged.

article thumbnail

Why Facebook Pages Should Be Deleted

Ari Herzog

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. She is self-employed and uses Facebook to share industry articles. Corissa St. Christine Green offers web designing services to small business owners. I can relate.

Facebook 189
article thumbnail

When Verizon Wireless Claims it is THE Best

Ari Herzog

When a company claims its product is *the* best, is it? From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps.

Wireless 111
article thumbnail

The New Small

Ari Herzog

I am profiling a dozen small businesses in different industries doing amazing things. I am including a seafood restaurant, a voiceover company, a law firm, an iPad case maker, and a bunch of others. With regard to the latter, I am using Lightning Source , a print-on-demand company that prints Wiley’s older titles.