Akamai Marketing

NOVEMBER 19, 2014

It isn’t a financial company, it isn’t a children’s nonprofit, it isn’t a government agency, it isn’t a church. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? Dave and Busters is a GAMING VENUE for grown ups.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

FEBRUARY 11, 2009

As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. This will not kill the event or incentive industry. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

OCTOBER 30, 2012

While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . Here’s an example: let’s say there is breaking news relevant to your brand or company. But why is this important? .

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. The simple act of tracking these items helps everyone stay involved in the success of the company. Never fear, you aren’t on your own through this process. Best of all – its free!

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Template Templates Social Media Sample 203

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JUNE 26, 2012

I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Well, social media IS grass roots, but I think the average employee doesn’t embrace social media at their own company for many reasons. This really stood out for me. Why is this?

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. That’s a big jump. .

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Tips Hubspot Engineering WordPress 175