Adam Sherk
FEBRUARY 22, 2011
It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. Press release search engine PRFilter came out of beta last week.
Adam Sherk
NOVEMBER 1, 2012
Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. Everyone in theory faces the same demands when it comes to starting a company, gaining investors and growing their customer base.
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Adam Sherk
JANUARY 20, 2010
The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. We are watching the continuing rapid decline of newspapers and an old industry that is unable to adapt to the many aspects of online media. Most likely the result will fall somewhere in between. It happens.
Adam Sherk
DECEMBER 2, 2009
But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.
Adam Sherk
DECEMBER 21, 2011
The good news behind that is that Define Media Group , which split off from The New York Times Company a year ago, is doing well and there is plenty of client work keeping us busy. Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here.
Adam Sherk
DECEMBER 17, 2009
What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
SEPTEMBER 28, 2011
And seeing that Brian Solis – who isn’t an actual friend but is a respected voice in the industry – had read certain articles did encourage me to click on them. For more background information check out Robert Scoble’s video interview with company chairman Don Graham.
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