Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”.

Social Media 63

Social Media Hubspot Cost Case Study 63

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. > To see all of the statistics made by HubSpot, please click here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. In fact, brands that blog are 13 times more likely to see positive ROI and 5 times more likely to convert a customer ( HubSpot ).

Strategy 63

Strategy Loyalty Influencer ROI 63

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Jim: It depends on the company.

Social Media 142

Social Media Hubspot Software Hosting 142

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Use Visual Content to Drive More Traffic by Social Media Examiner. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do you use SlideShare?

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Jodi Harris is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible.

Content 40

Content eBook SEO Guidelines 40

ProBlogger

JANUARY 20, 2015

Sending a publisher a quick comment every so often via email or social media is a good practice to keep your name and work familiar to them. Download the free white paper on Subject Line Open Rates. 66% said they’d also be more likely to open a future pitch if you reference your past relationship in the subject line.

Publishing 20

Publishing Content BuzzStream Syndication 20

ProBlogger

AUGUST 26, 2014

Then there’s external linking, sourcing images, social media so that that into account. One internal test done by HubSpot proved that list posts with less than 6 items weren’t as popular as their longer counterparts. Perhaps the most common ones have to do with social media or marketing. Published/Pending/WIP.

Content 54

Content Case Study How To Curation 54

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Silly, fun and educational quizzes have recently experienced a resurgence on social media.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219