Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. 35-50% of sales go to businesses that respond first HubSpot. Company information. Social engagement. Online behaviour. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Sprout Social

MAY 5, 2021

Social media posts. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. Show some fun moments of company life – parties, birthdays, etc.

Types 119

Types Video Content Case Study 119

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

JULY 4, 2013

social media. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Many social media sites do a great job of showing the value of their service on their sign-up pages. email blasts.

Examples 104

Examples Hubspot eBook Template 104

Convince & Convert

JULY 21, 2011

Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). Planting Customer Crops. Not today, but eventually.

Content 150

Content Google Hubspot ROI 150

Pam Moore

MARCH 14, 2019

Too many digital and social technology companies promise more than they can deliver. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. At Marketing Nutz , we’ve been using SamCart for the past year and a half for our Social Media Training Academy. I am not kidding. Can I get an amen?

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

Too many digital and social technology companies promise more than they can deliver. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. At Marketing Nutz, we’ve been using SamCart for the past year and a half for our Social Media Training Academy. I am not kidding. Can I get an amen?

Platform 60

Platform Marketing Training Hubspot 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100

Strategy Marketing Case Study How To 100

Oktopost

JANUARY 17, 2024

Understanding demand generation metrics Demand generation is the process of creating and nurturing interest in your company’s products or services to attract potential customers and generate leads. They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups.

Metrics 62

Metrics Cost Hubspot Analytics 62

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities. to increase engagement.

Social Media 63

Social Media How To Crowdsourcing Compete 63

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. Run Q&A webinars and product demos. Sign up here.

How To 174

How To Hashtag LinkedIn Newsletter 174

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Pixlee

DECEMBER 21, 2020

Their blog is divided into two parts: “Good Turns” and “Company”. The Company part of the blog provides many useful tips and strategies for ecommerce marketers. Plus, they conduct webinars where you can learn many marketing tips, including how to cut cancellations and minimize churn. Beeketing blog. ECommerce Nation .

Case Study 52

Case Study Resources Hubspot WordPress 52

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Take advantage of the medium using pictures and other media. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Your company needs to become a YOUtility. by MarketingProfs.

B2B 190

B2B Strategy Marketing Buy 190

Social Media Marketing

NOVEMBER 29, 2012

About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express. Look to industry leaders There are others who are doing this well. Let them inspire you.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. Why the Company Blog is More Important Than You Think by Business2Community. Image credit: i-SCOOP. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.

Tips 100

Tips Statistics Hubspot Resources 100

Rebekah Radice

FEBRUARY 1, 2016

This last week, I was fortunate to receive a nomination for Social Media Examiner’s “Top 10 Social Media Blogs.” Map Your Social Media Success! Grab this 10 step worksheet to Make Your Social Media Goals Stick. Use this Persona Template from HubSpot. This isn’t an award I take lightly.

How To 114

How To List Social Media SMS 114