Writtent Blog

DECEMBER 29, 2023

According to to this article on Hubspot , increased blogging frequency means more traffic and leads. By outsourcing some of your content to them, you take advantage of their knowledge and experience, which also makes your company look better. Faster Than Doing it Yourself Look at your editorial calendar.

Project 98

Project Hubspot Case Study Cost 98

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Email Marketing Tools 3) HubSpot HubSpot automates various marketing, sales, and customer service activities.

Tools 62

Tools B2B Hubspot Analytics 62

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. So, which companies are in this space, and how are they executing chatbots successfully? B2B Chatbot Examples.

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B2B Examples Hubspot Widget 119

Buffer Social

JANUARY 15, 2024

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." "AI-developed content can’t touch it [original research] on quality and value for a B2B audience," she says.

B2B 95

B2B Content Syndication SEO 95

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Contact to discuss.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Image credit: HubSpot. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. They needed the statistic within two hours for use in an important piece of long form content. Sounds easy right?

Statistics 133

Statistics Content Hubspot Marketing 133

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Ignite Social Media

AUGUST 30, 2019

Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. With so much potential to connect with consumers, we’re outlining our YouTube best practices to help jumpstart your strategy on the channel.

YouTube 142

YouTube Hubspot Video Influencer 142

Oktopost

JUNE 17, 2020

Companies thrive or fail based on their ability to earn revenue. According to research from Instapage , using sales automation tools can cut down the length of your sales cycle by an average of 18%, reduce time spent on administrative tasks by 14%, and increase deal closings by as much as 30%. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Pick Your Social Platforms. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. This means your company risks losing valuable opportunities to connect with consumers. True alignment involves unified communication and mutual support between the two functions.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. The role of the salesperson is now to answer specific questions capably and quickly , and to close deals that became possible due to the self-serve research performed by the customer.

B2B 145

B2B Hubspot Marketing Embedding 145

Convince & Convert

JUNE 4, 2014

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. Another great example is HubSpot.

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Team Engagement Hubspot Newsletter 160

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Make your LinkedIn page for your company. Why waste the opportunity?

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

OCTOBER 24, 2018

The first step is to identify which competitors you want to research. Here are a couple tools to help with your research: Phlanx. An audience persona is a research-backed profile of your ideal customer. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience.

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. Public relations professionals must wear several hats.

Statistics 107

Statistics Skills Analytics Press Release 107

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. People like being a part of an exclusive group like VIPs or beta-testers, according to Appcues’s research.

Startup 105

Startup Discount Price Survey 105

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MAY 20, 2021

It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Company culture. of Employees x 100.

Engagement 131

Engagement Survey How To Collaboration 131

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

FEBRUARY 12, 2014

There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: HubSpot ). Customers who receive email newsletters spend 82% more when they buy from the company.

Content 110

Content B2B Hubspot Marketing 110

Jason Yormark

JULY 19, 2012

As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings). It’s a matter of keyword research, onsite optimization and building relevant links. That’s pretty much the high level overview of SEO.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. How do you build this trust?

Hubspot 59

Hubspot Startup Class Loyalty 59

Oktopost

NOVEMBER 18, 2020

Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. Company information.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. In addition to that, you can also schedule your tweets in advance and stay more efficient in optimizing your Twitter strategy.

Social Media 101

Social Media Tools Sysomos Sentiment 101